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    Home > Coatings News > Paints and Coatings Market > Paint knowledge: Market Research and promotion of Malay paint

    Paint knowledge: Market Research and promotion of Malay paint

    • Last Update: 2020-04-03
    • Source: Internet
    • Author: User
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    Core tip: at present, some manufacturers in the market have noticed the potential market demand of Malay paint and started to carry out market promotion However, because the demand of Malay paint has not been aroused, it is a cold door in the market, many businesses are afraid to do their best to promote it professionally, and the progress is slow, and there is no cooperation between manufacturers, there is no professional tool for making materials, and there is no material for making tools Through comprehensive understanding, friends have more understanding of the definition and performance of Malay paint, that is, Malay paint is made by professionals with rich construction experience After construction according to different processes, it reflects the patterns and patterns specified by customers on the attachments It expresses the demands and embodies the requirements with rich and colorful forms Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Home of coatings news: at present, some manufacturers have noticed the potential market demand of Malay paint and started to carry out market promotion However, because the demand of Malay paint has not been aroused, it is a cold door in the market, many businesses dare not to promote it with all their strength and expertise, and the progress is slow, and there is no cooperation between manufacturers, there is no professional tool for making materials, and there is no material for making tools Through comprehensive understanding, friends have more understanding of the definition and performance of Malay paint, that is, Malay paint is constructed by professionals with rich construction experience, according to different processes, and reflects the patterns and patterns specified by customers on the attachments It expresses demands, embodies ideas, highlights personality, and achieves the effect of artistic connotation decoration with rich and colorful forms After communicating with the designers of 20 home decoration companies in Qingdao, a friend learned three messages: first, the variety of Malay paint in the hands of the designer is limited, and the form of expression is monotonous I hope that there will be more colorful Malay paint to express and enrich the design concept Second, personalized decoration has become popular in "light decoration, heavy decoration" family decoration, and the launch of urban boutique houses is the best embodiment And the personalized performance of the texture coating is more prominent, such as the TV background wall, children's room, study and so on Nearly 90% of every 10 owners want to make their home decoration unique and different, reflecting different decoration styles and connotations Third, all kinds of hotels, villas, bars, discos, tea houses, bath cities, etc are to be newly built and renovated every year, while Malay paint is popular with rich forms of expression and has a broad market prospect After market investigation, this friend found that there was no middleman who specialized in providing Malay paint products and services in the market Only some liquid wallpaper dealers and texture paint retailers provided 20 varieties of Malay paint, but for the paint and latex paint For the base material, different tools to construct, a variety of patterns and lines of Malay paint, obviously not rich and professional In order to investigate and understand the market more comprehensively, the friend went to Beijing, Guangzhou and Shanghai for further investigation He found that there was a professional Malay paint chain franchisee in Shanghai The franchisee's gold was extraordinarily high, 50000 yuan a year, but the franchisee was still eager for it Through the feedback of friends in the industry, other provincial capitals and prefecture level cities are blank in the provision of professional Malay paint, with unlimited business opportunities How to promote the market of Malay paint? It seems that the following process should be followed: 1 Malay paint manufacturers provide the middlemen with creativity, i.e rich patterns and patterns, matching with corresponding materials and tools, training the middlemen's construction personnel, so that they can master at least 100 common Malay paint construction technologies Other construction methods of Malay paint include technical construction instruction, DV belt display, telephone consultation, etc., so as to shorten the time to market 2 The middleman, i.e the whole set of Malay paint service provider, promotes Malay paint varieties to the designers of home decoration companies through personnel, advertising, etc., promises professional services, supplemented by the temptation of interests, and gets the recognition and cooperation of the designers 3 The designer of home decoration company or professional decoration designer is an indispensable part of the promotion of Malay paint When the designer and the owner determine the decoration style and start to design, in order to reflect the design concept, highlight the design style, and at the same time, for their own interests, the rich and colorful Malay paint will be used as ornament, or show their personality, integrated into the design pattern, and communicated with the owner 4 Malay paint construction As the Engineering Department of the home decoration company does not have the materials and tools required for the construction of Malay paint, and there is no professional construction personnel, the engineering department will hand over the materials and tools to the Malay paint middleman to complete, and the middleman can respond quickly after receiving the task, and can complete the construction of Malay paint at home within 1-2 days after receiving the drawings The market capacity of Malay paint and the previous investment friends analyzed the market capacity of Malay paint before preparing the investment It is preliminarily estimated that the domestic demand for texture paint for decoration is 1 billion yuan Assuming that 90% of customers use Malay paint through promotion, i.e 900 million yuan, according to the proportion of 10% to 30% of the decoration share of Malay paint, there will be a market capacity of 90 million yuan to 27 million yuan Home of coatings is specialized in coatings, diatom mud, paint coating, coating technology, fire retardant coating news and coating, diatom mud, paint coating, coating technology, fire retardant coating decoration knowledge and decoration renderings,
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