Paint market "gold nine silver ten" is not optimistic for two reasons!

China Paint Network
News: Jin Jiu is about to become the past, the wind of the silver ten followed closely, in the face of the industry's "sales season", some people are happy and sad. Industry insiders believe that at present, people's consumption concept is becoming more and more rational,
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industry traditional "golden nine silver ten" or will face a "drop price", the reason is worth every enterprise to ponder.
the other hand, marketing is normal. For
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, "a surprise war" has lost the market, the team has lost the power to fight a surprise battle. It used to be said that June, July and August were the off-season, and in September and October. This year from the first half of the year, many paint enterprises are in full forward performance, promotion has become the normal phenomenon of the paint industry. There are people in the industry to "turn sweet potato" case as a metaphor, the market potential has been dug over and over again, just like the countryside was turned over the sweet potato land, the first group of big sweet potatoes, followed by their own children to pick up the small sweet potatoes that the big man missed, and some other people's children, after the owner's home removed, and then go to the ground to think again, you can also pick up some leaks. But after picking it up over and over again, the ground can no longer find sweet potatoes, can only wait for the next year sowing and growth. Therefore, now the second half of the sales of the hope of the "golden nine silver ten" paint enterprises, like greedy and stubborn children, had to go to be picked up countless times in the sweet potato land to find some remaining sweet potatoes, not only cost the team a lot of energy, but also cost the company a lot of financial resources.
, on the other hand, market access has been difficult. Industry insiders point out that the market is now difficult to enter the normal, can not hope that which season will be better. Paint market competition is fierce, the market is relatively depressed is a fact, coupled with the industry overcapacity, paint companies must recognize this reality.
industry insiders recommend that you stop staring at your target tasks. Before you can see the market situation, don't let the team go to the market to fight exhausted and rarely gain for short-term sales goals. At this time, paint business owners and management should do is to study the big economic situation and market situation, combined with these situations, to create a suitable system for future development, the future direction of the company.
, make a good profit. What does it do to boost the team's confidence when performance doesn't go up? with profit. With profits, you can give good performance of the staff should be rewarded, you can improve the system and change in more input, you can let the team have a "we have food, the heart does not panic" feeling, can be more at ease, more down-to-earth to stay and work. Otherwise, people panic, paint enterprises how to talk about development?
In general, paint enterprises no longer take the "golden nine silver ten" as the only life-saving straw, only return to rationality, calm down to straighten out the enterprise's system, planning the future of enterprises, is the king of sustainable development.