Paint market risk ring life enterprises how to "break the ice to find spring"?

China Coatings Network:
years of development,
coatings
industry is becoming more and more mature, more and more enterprises to join the paint team. But it is not difficult to see that the current market is really few and far between the big brands, more and less refined to become the general disease of the development of the paint industry . . .
. However, the facts are not absolute. In recent years, the number of enterprises pouring into the paint industry has been increasing. This just shows that there is a huge market space in the paint market, the current market, people for the paint market demand is still very large. But what kind of
does the
that seem to be a completely good factor for these coatings companies?
: from a single brand enterprises, so far, the paint industry output value is too high enterprises have not appeared, the highest market share of a single enterprise less than 1%.
second: paint enterprises sales radius due to product, climate, transportation and other restrictions are more serious, coupled with high degree of production labor dependence, production efficiency is also limited.
Third: labor input accounts for 30% of the total output value, capital investment requirements and capital occupation is not high, but the management difficulty is huge, the site occupies a large number of factors and other factors hinder a single paint enterprises can not really be bigger.
, in many internal and external factors, the paint market can still tap the profit point? The answer is yes.
On the one hand, from the point of view of domestic urbanization construction, China's overall promotion of real land reform was in 1998, during which a large number of farmers entered the city, while creating the era of China's commercial housing, in 1998 the per capita housing area of 9.3, urban residents about 230 million; The urban population has reached 700 million people, in between 17 years, 500 million people will enter the city from rural areas, according to projections, in the next 2020, China's urbanization rate will reach 60%, which means that China will add about 170 million urban population, and the pace of urbanization construction will also lead to the rise of a large number of real estate. This data also directly shows that the gradual development of the rural market, so that the paint products market just need to still have a very broad prospects for development.
, on the other hand, rising living standards have brought about a need for housing reloading. According to relevant statistics, Chinese households on average 8-15 years of reload cycle, which means a large wave of improved demand groups hit! Especially for the replacement of sales-resistant products such as coatings, there are still business opportunities in the paint market.
with the improvement of people's living standard and education level in China, the level of education of paint consumption is entering the "mature" stage. Many consumers on the home life requirements are also constantly improving, the paint industry entry threshold funding requirements are not high, but the demand for talent and technology is very high. The overall market share is growing at an annual rate of 20%-35%, coating products have a certain extension and innovation space, it is urgent for coating enterprises in the development process in the coming year to strengthen innovation, enhance brand awareness. Only by rational analysis of the situation, make good use of the advantages of the times, find out their own development characteristics, and actively explore the direction of development, in the harsh winter to find a shortcut to spring!