Paint market storm, quality is the best edge

China Coatings network
: In recent years, the
coatings
industry is developing at a rapid pace, but on the road of rapid development, the problem is gradually highlighted. As more and more investors flock to the paint market, the profit margins in the paint market are narrowed, so some
coat enterprises
in order to be able to increase profits, gradually ignored the quality control. In fact, the essence of market competition is product competition, good products can bring long-term benefits to enterprises. In the paint industry, relying on quality and word-of-mouth.
market competition in the paint industry polarization
from the paint industry has been born so far, large and small manufacturers are rapidly increasing and strengthening. The era of eating crabs alone is no longer the time for swarming businesses to segment markets with capacity that have not been fully developed. Crowded later in order to occupy and expand market share, at the expense of the use of "price war" and other hard to attract consumers and dealers. As the saying goes, "after the waves push the front waves", the front waves do not want to die on the beach can only hard scalp to pick up. From the 2014 sales situation, some paint companies in the face of fierce competition appears to be weak, the paint industry polarization phenomenon is becoming more and more obvious.
strict quality control behind the price war there are brands
paint products in the market is actually very large influence, the same many styles of products of course determine the influence of the brand. Only the appearance is attractive, then the paint enterprises and merchants sales are also very helpful. Indeed, consumers in the choice of paint is generally the first look at the style, in the same style or similar, consumers will choose from the brand point of view. Of course, price is also an important factor in consumers' decision-making, but consumer groups willing to pay big prices for good products are growing. Therefore, paint enterprises in the price war must pay attention to quality control.
, the two main reasons that attract consumers to buy paint are high quality and bright design. As the head of a well-known
coating brand
said: "Face, the middle are very important, in this fierce business society, the two are indispensable." "Indeed, the face is also good, the lizi also, are the enterprise walking "paint river and lake" must-haves, to determine whether the paint enterprises can be unified in the world, depending on how it uses these two swords, not the sword itself.