Paint marketing is changing on the road.

China Coatings Network
: In recent years, China's
solution
industry has entered the era of micro-profits, facing the challenges and opportunities to resolve excesses, structural adjustment, transformation and upgrading. At the same time, the transformation and upgrading of the coating upstream and downstream industries also requires
coating enterprises to
fully docking the market and users. Paint industry environment quietly changed, the traditional paint marketing model is no longer suitable for the new environment, paint industry marketing changes have been on the road.
change is the transformation and upgrading of downstream industries and the diversification of demand, which puts forward new requirements for the quality, function, energy saving and emission reduction of coatings. Take the furniture industry, for example. With the introduction of national and local policies, solvent-based coatings are restricted,
water-based wood paint
in the market is widely favored, many furniture enterprises began to use water-based
wood paint
. Water-like paint instead of
paint
effectively control pollutant emissions. The furniture industry pays more and more attention to energy saving and emission reduction, which brings the requirement of upgrading to the product development of coating enterprises.
the second change is the downturn in the real estate market, so that the entire paint industry capital chain risk increased. The cooperation between paint enterprises and real estate companies has always been carried out by paint enterprises advance funds for construction, pending completion of the project in the settlement with real estate companies. Once the real estate market is depressed, real estate developers will face the dilemma of housing can not sell can not return funds, then paint enterprises may not get the project money, the capital chain has a huge risk. Coupled with the recent frequent closure of the building materials home industry, the person in charge of running the road and other events, affecting financial institutions to the paint industry financial support, resulting in the paint industry capital chain tightening.
change is that the development of the Internet has brought changes and opportunities to the coatings industry. With the development of Internet and mobile Internet and other technologies, the paint industry has been a new space for improvement, paint marketing model also with changes, mainly manifested in: First, the
coating network
station as the representative of the rapid development of the coating enterprise e-commerce platform;
changes in the environment of the coatings industry and promotes the transformation of the coating marketing model. Paint enterprises only keep pace with the times, in order not to be eliminated by the market.