Paint shop operations must remember to do these aspects!

Whether it is industry veterans or new investors into the industry, will inevitably face a variety of practical problems in the operation, which will not only be related to the ultimate economic benefits to meet the expected standards, affecting the return of funds and lead to the loss of customers, and may even cause the shrinking of business stores and entrepreneurial failure, the following points have to be paid special attention to.
01 product selection is not good, lack of safety
many entrepreneurs in the selection of products may be based on the old experience to judge, in this case is often easy to choose a high-profile, relatively backward technical conditions of paint products.
these products because of the long time to enter the market, the market share is relatively saturated, usually slow growth, compared with many new products, most of these coatings are not comprehensive performance, difficult to meet the user's multi-

.
If the choice is a traditional environmentally unpulable products, easy to cause users in the process of use of various health problems, which will inevitably have a great negative impact on store development
Therefore, more attention must be paid to product selection.
02 Addiction to price wars
price wars have been an effective means for many paint companies to manipulate them as an effective weapon for companies to quickly crack down on their rivals, rapidly increase market sales and seize the market. For the paint industry that has just completed the initial accumulation of raw, price war is a delicious medicine, but at the same time, the enterprise to gain more market share, but also make the enterprise capital chain tight, other business activities are greatly affected, difficult, seriously hindering the pace of further development of enterprises.
price war can quickly increase the market share, short time to complete a larger sales. But we have to stress over and over again that for most paint companies, price wars are just a marketing technology, not a strategy.
Although the technical support that such brands can provide is more comprehensive, but the capital backlog is too high will undoubtedly greatly increase the risk of operation, the need for long cycle of capital withdrawal, poor ability to resist unknown risks, the possibility of failure to start a business will be greatly increased.
03 after-sales service is insufficient, lack of follow
operation is a long-term adhere to the process to see the results, and in the treatment of customers the same. You know, developing a new resource or channel takes a lot more effort than maintaining an existing resource.
Even if the other party is only an individual buyer, it is difficult to establish a long-term trading relationship, but the other party's contacts, resources may be potential demanders, than the spread of the opposite side of the site of publicity, the individual is undoubtedly much more accurate to the individual."
So, do a good job of customer after-sales follow-up, timely communication with customers in the construction project or use of various situations, rapid feedback, for the product reputation and store visibility, sales can play a small effect.
on the other hand, if the customer experience is poor, it will take several times or even dozens of times the investment to offset this negative evaluation, in the long-term business of entrepreneurs is obviously extremely disadvantageous.
Finally, pay attention to expanding new sales tools and channels
each new tool can become a new battleground, a history of the evolution of the coatings industry, and a history of the evolution of a sales channel. Preemptive use of a new sales channel, meaning that may take a piece of the world.
e.g. offline channel battlefield, do paint business, in addition to into the home store, local building materials market, in the street to open an independent shop, and then there is a new phenomenon, some companies put stores into shopping centers, urban complexes, to avoid the home store in the bitter battle.
In the organizational structure of some coating companies, complete clothing is regarded as the backbone of market development, specially set up the head of the assembly channel, focusing on various types of home wear company cooperation, including the company, with such companies to carry out promotional activities.
online channels, Tmall, Taobao or JD.com, product fairs, corporate websites, public numbers, etc., almost become the standard for many companies online sales channels. Is that enough? Nature is not enough!
it is worth noting that micro-stores with micro-distribution functions, dodo, fast hands, shake tone, small programs, etc., from the side of the attack, is trying to tear a mouth from the traditional online channels.
new market needs a new way to do, so whether it is paint enterprises or paint dealers, in the face of the new paint market you do not have to tangle, the use of new methods on the right!
.