Paradox: Talking about prescription outflow "hidden harm" and Internet medical "need to limit traffic"

Guide: Today, we jump out of our inherent thoughts and feelings and specialize in, in turn, picky about prescription outflows and internet medical spikes.
. The author, like everyone else, by the big health era industry trend of thought, always look forward to the prescription outflow to come that day how good ah, but also from time to time depressed Internet medical why can not quickly play more role? Observe the spontaneous voice of the industry: the initiative prescription outflow accelerated and then accelerated, patting the chest and saying that Internet medical treatment should be omnipotent voice in the ear, is there any hidden worry? Today, we jump out of our inherent thoughts and feelings and specialize in, in turn, picking on prescription outflows and the shrills of Internet medicine.
prescription outflow is also harmful first, prescription outflow of the most extreme development situation, will be free in the market uncontrolled? Practical examples are cigarettes and alcohol.
we know through the film Godfather 1 that the United States regulated the sale of alcohol about a hundred years ago.
we also understand through some financial news, through the circulation of cigarettes and alcohol can produce consumption tax, etc. , has been an important source of fiscal revenue.
, is it possible that drug prescription outflows could bring about similar changes? The use of drugs is naturally different from tobacco and alcohol, but there are also hidden concerns.
second, is it perfectly reasonable that prescription outflows have caused drugs to get rid of the hospital? At the time, drug sales cover not only the vast majority of prescription drugs, but also a large number of over-the-counter drugs.
Drug hospital sales of course there is still a phenomenon of gold sales, we say that this is a very narrow thing, mainly because of two understandings: First, hospital doctors involved in leading to inflated drug prices, it appears narrow;
't have to rely on prescription outflows.
't we solve it with prescription outflows? There are two main reasons: First, the public hospital as the representative of the medical institutions to participate in drug procurement, use, to ensure that the drug this special commodity in a relatively simple, traditional industrial environment circulation, rather than large-scale access to the relatively free market, hospital control so that the financial commodity attributes of drugs have been converged;
third, prescription outflow flow flow, flow rate is not controllable, must need to accept control? If one day, medical is medicine, medicine is medicine, can not? Medical and pharmaceutical is to compete for customers, competitive prices, can not? Our view is: drugs to play an effective and reasonable role, is it by virtue of the drugs themselves? In the era of great health, after medical treatment is constantly decomposed by health management, what should the connotation of service be enhanced? Create a blend of high mountain water and milk between medicine and medicine, right? Some say prescription outflows can help create an ecology of interaction between the drug and medicine, and be more transparent and efficient.
, however, after the outflow of prescriptions, drug flow (or in the procurement, storage, distribution, use, monitoring and other links) are not at the end of the hospital, although the end of the hospital still hold the prescription rights, but also naturally a lot of cold.
since the hospital can not afford these links on the control convergence effect? Who's going to play a role (or back pot)? We face a longer chain of responsibility, but the hard part is that we are not strong on soft constraints.
fourth, prescription outflow should continue, but tuners and regulators are needed for a certain period of time.
In our view, the tuner is the drug price reform and adjustment mechanism guided by the principle of volume procurement, and the regulator is the actual quantity and proportion of hospital-end drug procurement and use.
the current situation of prescription outflow, which has not yet been completed, is an important grasper of the in-depth role of the new medical reform.
drugstores or pharmaceutical companies more convenient to control the sale of any one drug, medical information asymmetry is eternal, more hospitals a link has advantages and disadvantages.
The internet medical traffic we have just experienced a few rounds of Internet development, and constantly see the Internet tools applied to the conveniences of our lives, and constantly see the Internet created generation after generation of unicorn companies and grass-roots rich.
if it weren't for the cold winter, we really think the Internet would be omnipotent.
of course, I think the Internet if there is no cold winter will of course be omnipotent insight, but also very narrow.
believe that Internet medical entrepreneurs, practitioners are always the savior posture to start, struggle, originally is also narrow ah.
a cross-border but not-too-recent example, we use Tencent meetings or nails or ZOOMs for online meetings, one way is to schedule meetings.
on the virtual conference platform, the available "room rooms" are almost unlimited.
this is different from the concept of useful car peaks represented by drips, and it is also different from the fact that physical meeting rooms within the company are often snapped up by various departments for reservations.
we certainly don't doubt that internet healthcare has this "cloud-level" ability to mobilize resource efficiency, but there are concerns.
is: the more emphasis on the Internet medical package hit everything, easy to make customers do not know how to cherish, not rare attention.
On the one hand, Internet medical claims are too efficient to confuse patients, and some patients are not used to abandoning the doctor-patient interactions that are repeatedly recognized in traditional inefficient communication;
back to the theme, how can we both pretend to be omnipotent on the supply side of Internet health care and reflect the limited, even scarce, resources on the demand side? Still using the online virtual conference room analogy, Internet medical can consider: to the end of the service hour, additional service time on the charge, to promote mutual attention between doctors and patients service behavior and content of efficient.
basis, different diseases, cases corresponding to the on-line diagnosis and treatment time will form an industry or enterprise standard, which expands the supply force.
, it is also the performance of fine management of Internet medical services, and it is the embodiment of respect for the service capacity and time value of medical and health personnel.
from the perspective of Internet medical patients, this is the patient in the era of health care needs to pay attention to the relationship between self-efficiency and cost control.
medical advances have allowed us to constantly discover ourselves and discover the mysteries of life and health being interfered with.
management progress, conceptual progress so that we constantly find the world, in the name of science and technology and management to see the path underfoot.
believe that prescription outflow is also good, Internet health care, is the next step in the progress of the times, the next output of struggle, they will enrich the interaction and exchange of our world, must be of special value of the ideal industry and output value.
, however, the world is imperfect, human nature has limitations, so progress must always be bit by bit, the struggle to look forward and backward left and right, to retreat is not known.
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