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    Home > Food News > Food Articles > Pay attention to the old name: "Snack shop selling roast duck" can keep the old craft?

    Pay attention to the old name: "Snack shop selling roast duck" can keep the old craft?

    • Last Update: 2020-09-29
    • Source: Internet
    • Author: User
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    Beijing Niu Street White New Year cake shop adhere to the old craft, retain the old taste, attracted a large number of "fans." Lu Pingren filmed
    "snack shop selling roast duck", can you keep the old craft?
    the old "shelf" to be leveled, but the characteristics can not be lost. Some of the old characters in the market tide, big franchise stores, chain stores, holding the old brand, but lost the old "taste"
    "front door fence has more than a dozen rice-scented village, some called 'rice-scented village', in fact, not only sell the words 'rice-scented village' snacks, but also sell miscellaneous candy, all kinds of roast duck, and even tobacco and wine, with ordinary tourist souvenirs supermarket is not the same. Is this an authentic rice village? It's heart-to-heart. "On Beijing's Front Gate Street, Zhang Wei, a tourist from Wuhan, made a mistake when he signed up his family for an authentic Beijing rice-scented village snack.
    "old" is the advantage of the old character, consumers value the old name, is reluctant to the old tradition, the old spirit, the old culture, the old school. Over the years, some of the old characters to pursue the scale effect, the more paved the bigger, but talent training can not keep up, master hands did not live, the quality of natural decline. Some old characters in the market tide, big franchise stores, chain stores, holding the old brand, but no old "taste", it is a pity.
    some old-style loyal fans told reporters that the new consumption stage, the old-style "shelf" to level, but the characteristics can not be lost. Keep the unique old tradition, in order to create distinctive new advantages.
    you're here, please! On February 12th, at 6:30 a.m., the man of the well-known old name "Hongzhi" on Beijing Niu Street saw his old patron, Zhang Liqiang, a retired employee of the enterprise, politely greeting him. Lao Zhang ordered an oil cake and a pot cake. While eating breakfast, he told reporters: "The oil cake must have just been fried out to eat hot." I am more than 60 years old this year, good this mouth has more than 30 years, Hongzhi from the end of the street to the end of the street moved three times home, each time I chased over to eat, other people's home is not able to do this taste. "
    " shop all kinds of snacks adhere to hand-made, unlike machines do not do. Hong Jianguo is the person in charge of "Hongzhi", he told reporters, the old taste of the old character to rely on the old craft heritage, behind each product, the spirit of meticulous craftsmanship, which is part of the old character culture, "although now more and more expensive, but the old craft to keep, this is our home-watching skills." "
    " Even if it's a thin piece of cake, the guys in the store will be very patient; you buy beef and mutton, the guys will ask what to do, and cut different parts of the meat according to the characteristics of different dishes. Over time, the old man will even remember the taste characteristics of your home. "Ms. Shang has lived near Niu Street for more than 30 years, eating out, buying meat in favor of the old characters, the most eye-watering is the old characters inherited from the old kung fu, old craft. She said that the old craft made of new cakes more soft, not hard heart, hand-grinded bean sand than machine grinding delicate, above the Beijing cake, fruit is better to eat.
    , deputy secretary-general of the China Hotel Association, believes that the old characters can thrive, relying on their own life. No matter how to develop, pastry tea old or have to do pastry tea, roast duck meat old or do roast duck meat, hairdry bath old or do barber bath, this is the root of the old name.
    "If Qingfeng bun shop does not make buns, sell buns, sell coffee, hamburgers, even if it still hangs Qingfeng's plaque, the operation may be good, but you can say it is still an authentic old name?" Song xiaoxi said.
    " can be red-hot for decades old, not only rely on the old craft, but also adhere to the old tradition of child-free, real and honest. Hong Jianguo believes that some old brand blind paving, empty old name, but lost the old products, old culture, said difficult to hear point, is "hanging sheep's head to sell dog meat", in the name of the old name, line fraud, such an old name, in fact, self-break the road.
    "The old name flat 'shelf', on the one hand, the need for the old name to cherish the reputation, not blindly pave the way, on the project, do not kill chicken eggs, excessive consumption of old brands; Song xiaoxi said.
    not afraid to scare away new customers because they are "cash only"?
    old name ignore the times and consumer changes, refuse mobile phone payments, goods "do not buy do not move", service "love to answer ignored." This "can't afford, can't put down" the operation to do pie, restricting the development of the old character itself
    Now the market competition is becoming increasingly fierce, many businesses are changing the law and strive to improve services, and some old-time checkout "cash only", goods "non-buy do not move", service "love to answer ignored", in the face of new consumption "cannot afford to take, put down", which is some of the old name appears "old-state dragon clock", not to see the important reason.
    recently, 80 years later Li Zhenxuan went to Wangfujing Ruixiangshop for his girlfriend to buy birthday gifts, the process is very distressing.
    Li Zhenxuan said that a few years ago his girlfriend's birthday, sent are trendy technology products, such as: unprinted fragrance machine, Millie purifier, VR glasses ... Girlfriends who study ancient literature are not very interested. This year, Li Zhenxuan want to change the way, he walked into Rui xiang, want to choose a traditional culture for his girlfriend to reflect the style of clothing, but the next selection, payment link encountered unexpected trouble.
    At that time, Li Zhenxuan fancy two silk shawls, but the lotus pattern and star pattern hesitating, he picked up his mobile phone ready to take pictures to send to friends, ask friends to help pass, a 40-year-old female guide immediately came to stop saying: "Don't take pictures!" Li
    asked insanity: "I have decided to buy, and only shoot these two pieces, can not?" "
    can't take pictures at any time, that's the company's uniform rule." There is no room for negotiation between the buyers.
    Li Zhenxuan had to stop. He finally chose the shawl with the star pattern. The guide said: "The shawl side length of 1.23 meters, per meter unit price of 320 yuan, 20 yuan manual fee, a total of 413.6 yuan." Li Zhenxuan with only 300 yuan in cash, when he took out his mobile phone to prepare WeChat payment, the guide said: "We can not pay with WeChat." Li
    is helpless: "Now many businesses have supported mobile phone payments, I also formed the habit of going out with little cash." It's not suitable to ask for cash again. If it hadn't been for his girlfriend's happiness, he would have wanted to slam the door and leave. "
    in addition to the poor payment experience, some of the old name high on the "end" service attitude, but also let a lot of consumers back down.
    " this shop, just entered the door to see the shelves with the 'don't buy don't move' sign, even if the store is full of goods, but also feel rejected thousands of miles away. At the front door of "Humble Xiangyi", Liu Haiyan, a tourist from Jiangsu Province, told reporters, "This is what age, abundant supply of goods, in which brick-and-mortar shop to buy things, the key to see if the service is good or bad." Internet age shopping, is not to get up close and personal with goods, feel the quality? If you're still like before, don't buy, don't move, how do you hang out in this shop?
    Talking about the last time to go to the old hairdring experience, Beijing, a securities company employee Zhang Shufei said: "I went into the East Fourth North Street, the four-way hairdry shop, a few aunts in front of the counter with melon seeds, chat is happy, did not care what I mean." I looked east and west to find out where the men's barber area was. "
    " don't say those fashion chain hairdressers, is to go to the community barber shop, you just half a foot into the door, the barber immediately came over, Zhang Luo for you to find a seat, really feel at home. Old craft is good, but the service also has to keep up ah! Zhang Shufei said.
    the copper pot for an iron pot, or is it an old taste?
    with the times, in order to always keep up with consumer demand. In maintaining the old craft, the old tradition on the basis of the old name also want to use good new technology, play out new tricks, to create a new face with the characteristics of the times
    "just started to see the three words 'youth amuse', I think is which unknown restaurant in the use of 'acne' harmonics to do marketing gimmicks." It was not until I entered the store to order and ask the clerk to inquire that this was the 'small size' introduced by Dongyi Shun hot pot. With the old craft to support, we eat a lot more at ease. Song Chensi, deputy director of marketing operations for a foreign company in Beijing, said.
    this "youth teaser" bar is located on the first floor of the Marriott Hotel near Beijing Station, next to the company where Song Chensi worked. He told reporters: "Every time you come here to eat, 38 yuan of bacterial chicken soup flavor package is a must- point, lamb, vegetables, noodles have, enough for one person to eat." Lamb tastes the same as Dong lime, and the sauce is delicious. "
    in the same change, is the industry's development of the old consensus, the same is the old background, the old connotation, to change is the business philosophy, service form, technical performance. In the quality consumption environment, the old name only in line with the times, in order to better match consumer demand.
    In the "Youth Tease" store, the chest named "War Bean" store manager told reporters that the current "Youth Tease" in Haidian five-way residence and Yanjiao also have two stores, the audience positioning is office workers, mainly young people, Monday to Friday can maintain full seats, "the company this year in preparation for several other stores, in early March will also be in the public comments and other groups to buy online package coupons." The
    also questioned the "small" brand launched by Dong Lishun. In the "youth teaser", the reporter listened to some people say: "Copper pot has become an iron pot, or the old Beijing meat?"
    To this, "war beans" store manager replied: "iron pot rather than copper pot, this is the small and old main difference, the bar main fast food, no old four table copper pot slowly burned to hundreds of degrees Celsius conditions, but beef and mutton from the old name, the source of no difference." The form has changed, and the nature of East to Shun has not changed. Zhang
    , a shop assistant at Xie's front door, said: "In addition to lipstick, we also released makeup removers, essential oils and other new products last year." Although the product innovation, but the raw materials and processes still maintain the old tradition of Xie Yuchun pure natural. "
    many of the old food and beverage also catch the Internet Express, so that consumers at home moving their fingers can eat the real delicious. Quanjude set up a brand-new takeaway platform "Duckling Brother", put down the body section, in the United States group, the public review network to engage in group purchase promotion, and the opening of WeChat public number, operating their own fan base.
    Ying, general manager of Quanjude Group, said that Quanjude layout takeaway, the aim is to make better use of Quanjude 100-year-old brand, a comprehensive embrace of the Internet, to attract young people. At present, "Duck brother" 4-6 people package, monthly orders have exceeded 1000.
    in the face of the new market demand, the old name should not only be 'affordable', but also 'put down'." Gao Edo, deputy secretary-general of the Beijing Association of Commercial Enterprises, said that continuous brand innovation, giving the product era atmosphere, such an old name has a head. (Lin Liyuan Qi Zhiming Du Haitao)
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