Pharmaceutical company problem people set up a leaderboard, these 4 kinds of people set the most common!

Introduction: Marketing and medical departments, in mature pharmaceutical companies are sometimes likened to the left and right brains of enterprises.
what your head thinks, basically determines the current situation and future of the enterprise.
the Marketing and Medical Departments, which are sometimes likened to the left and right brains of mature pharmaceutical companies.
what your head thinks, basically determines the current situation and future of the enterprise.
and department is composed of specific people, so, the strength of an enterprise marketing department and medical department, is often determined by the director and managers inside, especially the department leader, its level of thinking and business ability, is generally the decisive factor and concentrated embodiment of the department's ability to work.
Therefore, in the pharmaceutical enterprises, medical marketing directors and managers of their respective permenaals, not only the concentrated embodiment of the department's ability, often also determine the market pattern of the products responsible for.
In the author's self-reflection process, some language may cause your discomfort.
if these languages make you feel offended, please understand.
those difficult words, are the author in the spitting slot of their own, admonishing themselves to change, no more admonishment.
Let's take a look at these four common problematic people set-ups and how they affect the market landscape of the product.
person set one: I am a sales waiter in a broad sense of marketing force, including sales, marketing and medical departments, and each of its own work tasks: the main function of the marketing department is to develop, execute and adjust the drug market strategy to promote drug sales throughout the life cycle to obtain more sources;
the so-called people are not perfect, good at execution people are not necessarily good at thinking, good at thinking people are not necessarily good at execution.
there is an idiom called "house-seeking Du-Chi", said is that the room Xuanling is good at analysis and strategy, Du Ruan is good at decision-making.
with the two in one unified management of the Da Tang Dynasty government affairs, there will be more problems.
and good enterprises just like Tang Taizong, can employ the director, the housing Xuanling and Du Ruyuan two people's expertise combined to use.
this is the original intention of the enterprise to divide the sales force into multiple departments.
don't need to recruit all-rounders, but use professionals.
so sales departments can think of the marketing and medical departments as "sales services."
But if the medical market department does turn itself into a sales service attendant, that's a problem.
if this is done, the product life cycle is unattended, especially missed the opportunity to write products into the guidelines through large projects (marketing department), and missed the golden opportunity to develop adaptation through clinical research (medical department), and the subsequent cost of spending more money can not buy back the opportunity to buy back the original.
as for examples, there are still some in the market, later people take it as a warning.
people set two: everyone should listen to my so-called everyone should listen to me.
most typical performance is not the day-to-day diss sales department. Friction between
departments is normal.
if the sales, marketing and medicine three departments do not have any friction, but like a family, this time the big boss anxious - abnormal must have demons.
check, especially on the spending of large projects, you may be able to understand the mystery (this sentence is a joke, don't take it seriously).
so, everyone should listen to my people set up, what is the most typical performance? I think the customer should listen to me.
even big experts or even academicians, i don't know the product better than I do, and i don't want to listen to their opinions.
if you meet those who oppose their product-related disease hypothesis and marketing strategy experts, the first reaction is - seal edifice, the company will not use him.
the word "blocking" and occasionally jump into your ears.
hear scare.
those who say it involuntarily should usually reflect.
doing so will only play the market less, willing to cooperate with their own KOL less and less, sales worry that you do not move to offend customers and make themselves difficult to be human, so that the product into a vicious circle.
people set three: I am responsible for thinking in the department thinking the word, is a meaning.
to the extreme, it is easy to cause problems.
For a marketing manager or medical manager, if the PPT is less than 200 pages, it may not be easy to speak out.
there are a variety of analyses, from macro-policy to key hospitals.
but what's the conclusion? After lengthy analysis, people are often tired and can't remember what to remember - the action plan.
over time, the market and medicine are considered to be two departments that don't understand what to say, understand what to say.
use this kind of people who demonstrate their ability to think to do cross-sectoral communication, often get not appreciation and admiration, but spit and estrangement.
indeed, the medical market sector is the one responsible for thinking.
but other departments, even many times big bosses, want to hear action plans - that's what they want to dry.
If you want to show their professional analytical ability in front of their bosses, they can print the product market analysis report separately at the table of big bosses and sales directors.
speaking the outline of the conclusions of his own analysis, and then focus on the strategy of action, especially the need for other departments to cooperate with the action.
people's hardest thing is to worry about their long time not being recognized. the process of
thinking is long and consumes a great deal of energy in our medical market.
if they don't show it, one can't show your professionalism, the other can't show your workload.
but at work, we should learn to systematically suppress our impulse to "show off the thought process".
from the perspective of users and audiences, not many people really care about this.
know as far as we know that Edison invented the electric light, and he tried more than two thousand times to succeed.
But we don't know what we've tried more than two thousand times, because we don't need to know.
both the medical department and the marketing department are not just the department responsible for thinking, but the department that performs their own customer-facing key tasks.
Medical Department may be primarily clinical research, marketing department may be primarily KOL tendentious and support management, and market medicine department on the clinical guidelines update of the collaborative management.
just show your thinking, not focus on the most important things, and the result is an upgrade of office software skills and the loss of the market the product deserves.
four: I am responsible for large projects in the department of many marketing and medical managers, do projects like to do big projects.
especially in the resume, if you write on their own initiated and managed hundreds of millions of projects, there will be a feeling of standing at the pinnacle of life.
, in fact, just as war is divided into many forms, the types and volumes of items applied vary from product to life cycle.
in the product import period and the early stage of entering the market, suitable for a number of small and beautiful projects to flower, in the product accelerated into a long-term, suitable for conditional national projects and regional projects to match the rapid growth of products, and to the product maturity period, in order to obtain more product surplus value, through the national-type large-scale projects, to further consolidate product competition barriers and expulsion of competition, while reducing small and medium-sized project input and control costs.
and if the product will encounter collection, it is timely stop loss, as far as possible to stop all items and timely compression of costs, so that their products in the collection of quotations to obtain a greater cost advantage.
so the item is not in size, but in terms of suitability.
some high-value projects, even if not spending money, it is worth doing.
the more money you invest, the longer the project cycle, the more stakeholders, and the less likely the project to start and end."
bad tail building will let the successor spit slot, at the same time we mix in the industry also try not to dig holes for peers.
reflect on the four kinds of people, each with bias.
medical marketpeople are not entertainment stars and need to set up a clear label at work.
if you have to have a label, the author's suggestion is to do a good chameleon.
, while recognizing the core goals and tasks that the company has given it, integrates into various departments and customers like chameleons and does what they should do best.
to do it together!