Pingdu Market Supervision Bureau launched a "breakthrough war for high-quality brand development"

Cheng Hao, Gao Jian, reporter of this magazine, Zhu Yougang

Recently, the "old store apple" in Pingdu City, Shandong Province, was identified as a well-known trademark in China, and the number of well-known trademarks
in Pingdu City has reached 14.
So far, the three most well-known agricultural products in Pingdu City, namely Dazeshan grapes, Majiagou celery and Jiudian apples, have all been rated as well-known trademarks
.
Three well-known trademarks of agricultural products accounted for half of the whole qingdao city, ranking first
among all districts and cities.

The promotion of quality brand is an important starting point
for enhancing the core competitiveness of enterprises and promoting high-quality economic development.
In recent years, based on the city's industrial layout, enterprise scale, product market share, coverage and other realities, the Pingdu Municipal Market Supervision Bureau has taken the promotion of quality brands as a new driving force for promoting the development of enterprises, and has achieved a series of work results
.
Up to now, Pingdu has a total of 14 well-known trademarks in China, 46 provincial famous trademarks, 36 famous trademarks in Qingdao, 21 famous brands in Shandong (including 7 agriculture-related projects) within the validity period, and 3 hundred high-end manufacturing brand cultivation enterprises in
Shandong Province.
Qingdao Zhenghe Industrial Co.
, Ltd.
won the first Qingdao Mayor Quality Award in 2012 and the nomination award
of the 7th Shandong Governor Quality Award in 2019.
There are 20 AAA standardized good behavior enterprises in the city, and Qingdao Hongtai Copper Co.
, Ltd.
has become the first AAAA standardized good behavior enterprise
in the city.
The Majiagou celery planting standardization pilot and the Mingcun fresh tomato planting standardization pilot passed the provincial standardization pilot acceptance
.
At the same time, in the process of promoting the development of high-end characteristic brand-name agriculture, five agricultural products, such as Dazeshan grapes, Majiagou celery, peach ginger, Pingdu large peanuts, and Pingdu beef, have been certified by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China for the protection of geographical indication products (a total of 6 in Qingdao).

The improvement of the quality brand has greatly increased the added value of the city's industrial and agricultural products, boosted the development of modern agriculture and the improvement of the level of industrialization in the city, accelerated the process of high-quality economic development in the city, and promoted the optimization and upgrading of the city's industrial structure and the conversion
of new and old kinetic energy.
The radiation effect brought by the quality brand has also truly enabled the regional economy to develop and the income of the masses to be improved
.
Pingdu's well-known trademarked grape, celery and apple agricultural products have now become famous and have become "star products" in the market outside the port or even outside the province, and the price is two to three times
higher than that of similar ordinary products.

　　

The Pingdu Municipal Party Committee and the Municipal Government of Shandong Province attach great importance to the development of quality brands, and the main leaders of the Municipal Government have made instructions on the work ideas submitted by the Market Supervision Bureau, requiring in-depth research, excavation of potential and major breakthroughs
in the implementation of the strategy of brand revitalization.
In the next step, the Pingdu Municipal Market Supervision Bureau will focus on the city's "167" work ideas, give full play to its functional role, unite departments, town streets, and enterprises to work together, and launch three breakthrough battles
of brand revitalization, strong quality city, and standard city.

　　

Launch a breakthrough battle
for brand rejuvenation.
Adopt the echelon training strategy, formulate targeted cultivation plans and implementation plans for enterprises, promote enterprises to use trademark brands to become bigger and stronger, enhance trademark brands into new growth points for enterprise assets, new driving forces for industry transformation and new bridges for overseas expansion, and strive to create another well-known trademark
in China within this year.