Play "marketing combo" medicine enterprises play E-commerce

[China Pharmaceutical network enterprise news] 2017 is an important year for the implementation of the 13th five year plan Enterprises need to increase the strength of scientific and technological innovation and strengthen the main position of technological innovation In addition to scientific research, talent, technological progress and process improvement innovation, the innovation of Xinhua Pharmaceutical Group is also reflected in the marketing mode In 2016, Xinhua Pharmaceutical further expanded its e-commerce business and launched a modern marketing mix (play "marketing combo" medicine enterprises play e-commerce film source: Baidu picture) traditional medicine enterprises play e-commerce play "marketing combo" and "rely on innovation driven strategy, promote enterprise transformation and upgrading, which is the work focus and direction of Xinhua in 2017." As a red state-owned enterprise with a history of 74 years, Zhang Daiming, the representative of Shandong Provincial People's Congress and the chairman and Secretary of the Party committee of Shandong Xinhua Pharmaceutical Group Co., Ltd., always feels deeply when it comes to transformation and upgrading Innovation is the driving force In 2016, Xinhua Pharmaceutical Group continued to increase investment in scientific research, with an annual R & D investment of more than 100 million yuan In addition to six technological innovation platforms, including enterprise technology center, academician workstation, postdoctoral workstation, Taishan scholar pharmaceutical expert post, and major anti-tumor drug innovation built by itself, it has also jointly established "collaborative new innovative drug Joint Research Center Laboratory" with Institute of pharmaceutical biotechnology, Chinese Academy of Medical Sciences, and cooperated with Shandong University of science and technology to build "Shandong Key Laboratory of anti Alzheimer's disease", signed a strategic cooperation agreement with Shenyang Pharmaceutical University, invited the academician of China Academy of engineering and former president of Zhejiang University of Technology, Mr Shen Yinchu as special technical expert of Xinhua Pharmaceutical Company, to guide and realize the leap from chemical pharmaceuticals to biopharmaceutical At the same time, the company obtained 2 production approvals for levodopa API and ve soft capsule, and 15 clinical approvals for ibuprofen sustained-release capsule and agomeladine 12 authorized, including 8 inventions The consistency evaluation of quality and efficacy of generic drugs was carried out in an orderly manner "Innovation is inseparable from talents," Zhang Daiming told reporters "The height of the industry depends on the height of science and technology, and behind the technology is talents." In 2016, Xinhua continued to vigorously implement the talent strategy, focusing on the construction of four talent teams focusing on science and technology, business management, marketing and high skills, so that the effect of talent as a resource in activating the development momentum of the enterprise can be fully reflected, adding strong momentum for the transformation and development of the enterprise Xinhua Pharmaceutical Group cooperates with China Hospital Group, which owns more than 40 physical hospitals, to build a platform for remote diagnosis and treatment and prescription drug sales based on internet medical treatment; Signed the strategic cooperation agreement of "health Zibo" with Jingdong and Zibo health and Family Planning Commission, and established the "Zibo medical prescription circulation information platform", which is also the medical prescription e-commerce platform approved by Chinese governments Based on this, Xinhua Pharmacy launched the "one minute clinic" project, which provides families for each user's family through the management of personal health file big data Doctor like care; actively layout o2o business, and cooperate with Baidu to launch the Xinhua "Baidu medicine direct" project; Join the "China Pharmaceutical 020 pioneer alliance" led by alihealth, and build 020 ecosystem and member management platform with more than 60 well-known domestic chain drugstores, so that the majority of patients can enjoy the convenient service of direct delivery of drugs to home after placing an order with mobile phone; Actively do a good job in the application and layout of cross-border e-commerce, and signed strategic cooperation with Tongrentang international All these laid a good foundation for the work in 2017 As one of the earliest light automobile manufacturers in China, Tang junouling Automobile Manufacturing Co., Ltd has been forging ahead for 60 years Up to now, Tang junouling has become a provincial enterprise technology center, high-tech enterprise, one of the top 100 machinery enterprises in Shandong Province and one of the top 50 enterprises in Zibo City In order to do a good job in the industrial transformation and upgrading of the city, Tang Jun Ouling accelerated the development strategy of new energy vehicles, invested in the expansion of the second factory, mainly producing new energy vehicles According to Xue Xingzhen, deputy of Zibo Municipal People's Congress and chairman and Secretary of the Party committee of Shandong Tangjun Ouling Automobile Manufacturing Co., Ltd., the project is planned to cover an area of 1000 mu, with a planned investment of 2.9 billion yuan, an annual output of 200000 new energy vehicles, and a design equipment level industry It mainly constructs general assembly workshop, body stamping workshop, welding workshop, coating workshop, testing workshop, test track, logistics warehouse, public station building, living and office facilities and management information network system, etc Among them, the general assembly workshop is a large single building of domestic new energy automobile factory, with a building area of more than 46000 square meters "After the project is completed, it is estimated that the new sales revenue will be 15-20 billion yuan and the profit and tax will be 1.5-1.8 billion yuan." Xue Xingzhen said When talking about the characteristics of the project, Xue Xingzhen told reporters that, first of all, with the same industry technology in China, Tang junouling adopted the internationally advanced design concept of automobile intelligent factory and intelligent equipment automation production line; second, energy conservation and environmental protection The new energy pure electric vehicle is driven by electric power, and the use cost is 1 / 5 of that of the fuel vehicle; later, it has a great driving effect on the regional economy The project can simultaneously drive the development of spare parts and auto service industry, with a scale output value of 50-80 billion yuan "In the new year, we are facing more and better development opportunities We will speed up the construction of new energy vehicles, build Zibo into an important new energy vehicle industry base in China, and make our due contribution to the transformation and upgrading of Zibo." Xue Xingzhen is full of confidence in the future development of Zibo new energy automobile industry In recent years, "Internet plus" and fresh e-commerce innovative agricultural supply side reform mode, an e-commerce service platform named Le wu.com has gradually entered the public's vision In 2016, the key construction project of yuewu.com, yuewu.com e-commerce logistics port, was successfully started, and won the honorary titles of Shandong Province key construction project, Shandong Province service industry carrier project, Zibo City major construction project, Zibo City key logistics project, etc As an e-commerce service platform for agricultural products in Zibo City, which is engaged in e-commerce of agricultural products, direct supply of bases, agricultural meal docking, etc to drive the early development of agricultural industrialization and e-commerce, the emergence of leyue.com undoubtedly injects new vitality into the innovation and development of Zibo industry "Under the background that the current economy has entered a new normal and the development of agriculture and rural areas has entered a new stage, the convening of the two sessions has injected spring breeze into the development of Zibo's e-commerce and modern service industry and made major deployment." Wang Mingguang, deputy to Zibo Municipal People's Congress and general manager of yuewu.com, told reporters Wang Mingguang said that innovation and development are the core driving force of leyou.com Through the new mode of "Internet + agriculture" of "online platform + cold chain logistics + terminal distribution", leyou.com has introduced modern industrial organization methods such as industrial chain and value chain into agriculture, which provides a new direction and path for solving the dilemma of rural e-commerce and promoting the development of e-commerce platform, and also promotes one, two and three The only way to promote supply side reform and development is to integrate industries On how to force supply side reform and innovation through e-commerce means, according to Wang Mingguang, Le wu.com puts forward "four constructions": the construction of agricultural product traceability system with quality as guarantee; the construction of agricultural product circulation system based on standardization; the construction of rural e-commerce big data center with market as guide; and the construction of three-level fresh agricultural logistics network with cold chain as core "Taking the big data center as an example, in order to achieve the supply side reform goal of agricultural products de stocking and restructuring, leyou.com is building a rural e-commerce big data center integrating farmers, big data center and consumers Based on the analysis of agricultural product transaction data, it provides farmers with the demand information of different regions and types of consumers for various agricultural products In order to meet the market demand and further optimize the agricultural supply structure, we can adjust the agricultural production structure spontaneously and make scientific and reasonable production plan, including the adjustment of the type, output and area of agricultural products " "This year, we will build a three-level, network format distribution network of township level + regional level + terminal distribution to realize the online and offline dual drive of regional cold chain logistics of agricultural products," Wang said