PPG releases 2017 automotive color trend report

Pittsburgh, 2017 Nian 10 Yue 31 Ri - PPG (NYSE: PPG ) today announced annual car color trends data , pointed out that blue is the world's fastest-growing car color

Data for2016 shows that blue paint has increased by 3% in luxury cars, mid-size cars and compact cars

Although blue may soon become more eye-catching in the automotive market, its applications in models around the world are still not the same

In the past four years, blue has been dominant at the North American International Auto Show.

Jane Harrington,PPG Automotive Coatings Color Design Manager, said: " PPG 's leadership in coatings and color trend forecasting allows us to conduct cross-cultural and cross-industry color trend analysis with 20 global color experts from 7 countries .

Trends in automotive color throughout the world in 2017 include:

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• South America: White ( 38% ) continues to dominate the region, while silver ( 31% ) ranks second, an increase of 2% from the previous year

  
  

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•   Asia-Pacific: White ( 44% ) is still the most popular car color in the region, with a significant lead over black ( 15% ), silver ( 10% ), and natural colors such as gold, beige, orange and brown ( 10% )

  
  






















  Dream Weaver : Represents publicity, hedonism and carnivalism
.
This eclectic color system embodies the cynical and unfettered mentality of life, and reflects the aspirations of holiday revellers and free consumers
.
This theme achieves the perfect neutralization of bright and saturated colors with high brightness and dark tones.
The wide color gamut of different brightness and saturation expands the choice of future car colors, including bold red, chic green and deep orange
.














  The Commoner : Represents the minimalism close to the life of the masses, focusing on a relaxed, carefree and simple life>
.
This theme is mainly a mix of colors such as primary color red, primary color blue, natural white, and natural brown and natural green
.














  The Brave : Represents innovation and power, and is a reflection of global turbulence and uncertainty
.
This theme incorporates a series of luxurious jewellery tones, such as sapphire, elegant brown, and warm neutral colors, which contain potential elegance and glamorous qualities
.














  For more than 80 years, PPG has always been at the forefront of automotive coating innovation, combining its extensive coating knowledge and special effects technology with industry trend analysis to help global automakers improve their brand image and recognition
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  PPG 's coating products are sold to more than 70 countries
around the world , and its color trend research has become a cross-cultural global work .
PPG has 20 color experts around the world focusing on consumer electronics, construction, automotive and aerospace markets
.
Based on consumer insights, research, architectural and decorative materials, and other popular trends, the expert team predicts popular colors that can resonate with consumers and reflect consumer attitudes in different cultures, regions, and markets
.














Editor's note: For more information on PPG automotive color trends, please visit: http://newsroom.
ppg.
com/autocolor2017
.














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  PPG (New York Stock Exchange code : PPG ) has been committed to developing and providing trustworthy paint, coating and material products for customers for more than 130 years
.
Upholding the spirit of dedication and innovation, PPG helps customers deal with all kinds of severe challenges and jointly promote the progress of the industry
.
PPG is headquartered in Pittsburgh, USA, with operations and R&D institutions in more than 70 countries around the world .
In 2016 , the company's global net sales reached 14.
3 billion U.
S.
dollars
.
PPG provides high value-added products and services to customers in the fields of construction, consumer goods, industry, transportation and other fields and their after-sales markets
.
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