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Color preferences reflect the desire for trust and tranquility in a noisy world
PITTSBURGH, USA – December 3, 2019 – PPG (NYSE: PPG) today released 2019 Automotive Color Trends, noting an increase in the number of blue cars
.
In 2019, Europe had the highest number of consumers choosing blue cars, at 11%, an increase of 1% compared to the same period last year
.
Expected to see a steady upward trend over the next four years, blue cars are available in a variety of nuanced shades, all switchable by different pigment effects - e.
g.
, refined or rough metallic flakes, luminous mica Stone and sparkling glass flakes,
etc.
“Unlike in the past, today’s consumers are eager to express their individuality through their color choices or the brands they buy
,” said Jane Harrington, color design manager for PPG automotive original equipment manufacturer (OEM) coatings.
Consumers' preference for blue is not only reflected in their car color choices, but also in their homewares, electronics and car accessories
.
"The desire to return to simplicity and escape from technology is one of the reasons consumers favor blue because it makes us feel closer to natural elements such as the ocean and sky that symbolize serenity and tranquility
.
“In addition to color preferences for the exterior of the body, consumers also expect more color choices when
it comes to wheels,” said Jennifer Solc\z, global wheel business manager, PPG Industrial Coatings.
The theme of the PPG 2020 Trend Color Collection is "Flow", which aims to interpret the rapid changes in three core areas of the human experience: technology, climate and globalization
.
On the Move: This trend theme represents joyful creative activity and out-of-the-box color combinations, including a saturated palette of multi-layered tints that express the dynamism of vehicle movement
.
At the Core: A design theme based on simplicity and joy
.
With a subtle ceramic sheen, this palette belongs to the nostalgic category
.
Basic tones include "peaceful blue" and "organic green", symbolizing responsibility and rational consumption
.
In the Know: The theme of connecting nature and technology
.
This palette includes a range of neutral shades based on pure gold and copper with hints of rough stone for a quiet and raw vibe
.
With far more surface jobs being done with PPG coatings than any other company, and with PPG's paint colors available in more than 70 countries, researching color trends has become a global, cross-cultural activity
.
PPG's more than 20 color experts work closely together, taking a fact-based approach to exploring color trends and consumer preferences, resulting in a consensus on the direction of color development
.
PPG color designers around the world specialize in color trend research for industries such as consumer electronics, construction, automotive and aerospace
.
PPG experts explore consumer mindsets, building material trends, health preferences, and more to select color forecasts that best reflect today's consumer attitudes and span cultures, regions, and markets
.
PPG's 2019 Automotive Color Trends data points to an increase in the number of blue cars
.
Blue accounts for 8% of global color trends data, reflecting consumers' desire for adventure, leisure and reliability
.
(Image source: Business Wire)
