Preheating "Baker Impression" and striving to build a golden supply chain in the baking industry

Our reporter Bao Xiaotie

In recent years, the "Baker Impression" exhibition, which was held concurrently with the China International Baking Exhibition, has attracted many visitors with its innovative ideas and unique charm

At the communication meeting, Zhang Shuai, vice chairman and secretary general of China Bakery and Confectionery Industry Association, pointed out that the industry will be affected by the epidemic in 2020, and the overall revenue and profit will decline slightly, but with the effective control of the epidemic, the industry will gradually recover its vitality.

The modernization of the industrial chain in the "14th Five-Year Plan" coincides with the concept of "Baker Impression" to create a "golden supply chain in the baking industry"

Huang Haihu, general manager of Shanghai Hairong Food Technology Co.

Cui Yan, head of the Planning Center of Shanghai Hairong Food Technology Co.

At the communication meeting, the participating industry consultants, experts and corporate representatives expressed their opinions and offered suggestions for the future of "Baker Impression"

Su Kun, general manager of Shanghai Bakery Enterprise Management Consulting Co.

Ji Yandong, general manager of Shanghai Bakery Enterprise Management Consulting Co.

Shao Jie, the general manager of Bakery Friends Food Technology Co.

Zhong Zhenming, general manager of Shanghai Weilong Machinery Equipment Co.

　　Zhong Pengfei, general manager of Guangdong Baiyan Cereals and Oils Industry Co.

　　Dai Shuqing, general manager of Uno (Tianjin) Packaging Co.

　　Xu Yaokun, general manager of Beijing Yonghua Qingtian Design and Packaging Co.

　　This year's "Baker Impression" has attracted high-quality upstream and downstream resources in the entire baking industry chain, including: Shanghai Qihong, Guangdong Baiyan, Uno Packaging, Guangxi Southwest Yuelai Yuexiang, Baezhiyou Foods, Baoding Jiaguan Foods, Beijing Yonghua Qingtian, Jiapin Wanxin, Shanghai Aipela, Shenyang Huaigao Vango, Beijing Hanhai Yuntian, Shanghai Weilong Machinery, Zixi Feige Food, Suzhou Franca (Goethe Macaron), Guangzhou Weichen Trade, Chongqing Ikeda, Yi Yali Catering Equipment, Hairong Technology, 18 companies jointly exhibited; Jincheng Refrigeration, Wuxi Azhong Software, Bibang Brand Management, Bakery Consulting, Kuchao Bakery and Yipu Consulting were specially sponsored

　　The "Baker Impression" gold medal supply chain and immersive multi-functional store will produce a one-stop overall solution to demonstrate the product, service and brand power of "Baker Impression" through "scenario-based design" and digital publicity.

　　"China Food News" (05 edition on April 12, 2021)

(Editor-in-charge: Bao Xiaotie)