Prescription drug market pattern will change drug companies plus code pharmaceutical e-commerce market

Looking back on the process of medical reform in our country over the years, prescription outflow has been mentioned manyly, but due to the system of "drug-based medicine" and "the interests of doctors and drugs related", it is only on paper. Zhou Li, vice president of the China Pharmaceutical Materials Association and president of the Beijing Pharmacy Alliance, said the outflow of prescription drugs from public hospitals could bring about a $200 billion market, with industrial, commercial and retail pharmacies all eyeing the market.policy to encourage prescription drug outflow industry pattern will change

2014 Notice on the Implementation of the Key Tasks of 2014 Medical Reform to Improve the Level and Efficiency of Drug Circulation Services calls for the promotion of various forms of reform, including the commitment of retail pharmacies to outpatient pharmacy services and other professional services in medical institutions. The 2016 Key Tasks for Deepening the Reform of the Medical and Health System 2016 states that hospitals are prohibited from restricting the outflow of prescriptions, and patients can choose to purchase medicines at outpatient pharmacies in hospitals or at retail pharmacies on prescription.
zhang Xiaoping, secretary-general of the DTP Committee of the China Medical Materials Association and general manager of Qingdao Newtshuma Health Technology Co., Ltd., said in an interview with China Net Finance that in the prescription drug, the current pattern is that hospitals account for 70% of the share; The community accounts for about 10 per cent of the share; Retail accounts for 20% of the total. Zhang Xiaoping said that according to the national goal, to export nearly a third of the hospital prescription drugs out of the hospital, equivalent to the original 700 billion on the basis of 200 billion into the retail market, "equivalent to the existing retail market on the basis of double the share."
Zhang Xiaoping believes that this is the ideal goal, even if part of it, the current pharmaceutical retail market expansion is still very large. Prescription drugs now make up half of the retail market, he says, and if hospitals drain some of their prescription drugs out of the hospital, they will account for the largest share of prescription drugs in retail pharmacies.Pharma enterprises plus code pharmaceutical e-commerce market
2016-2021 China's prescription drug industry market demand and investment advisory report shows that, with the online sale of prescription drugs will soon be liberalized, individual provinces and cities began to realize online health insurance payments, the development of banned pharmaceutical e-commerce two "tight spells" will soon be lifted, pharmaceutical e-commerce will usher in explosive growth, some analysts said, if prescription drugs are banned, meaning that hundreds of billions of prescription drug market open to pharmaceutical e-commerce.
facing the opening of the hundreds of billions of prescription drug market, domestic pharmaceutical companies have increased horsepower into the pharmaceutical e-commerce market. Connbey has designated 2015 as its Internet year, with E-Commerce opening a cloud service on the mobile side and Comey Pharmaceuticals building its e-commerce section through "virtual pharmacy" gravity.
Toling Pharmaceuticals began to lay out pharmaceutical e-commerce in 2014, in 2016, it will continue to play the "medical, pharmaceutical, health" characteristics, online and offline two-pronged, a major attack on the e-commerce market. The flagship store in Ealing Health City, which will open in May, is one of the most important layouts under the Ling Pharmaceutical e-commerce project, with a business area of 20,000 square meters and a pharmacy, pharmaceutical and wellness center, health shopping mall, health and wellness center, and a health and wellness center.
In addition, Ealing Health City will be on the mobile side, the end of March to complete the WeChat Mall and mobile mall launch, and on the mobile side to open cloud services project will be the online layout of the "play." "Users can find the right doctor for themselves and buy medicines through cloud services. When the business reaches a certain scale, it will also feed back into the supply chain of Ling Pharmaceuticals. Yiling Pharmaceutical e-commerce director Yu Qing said. Sources said that the future of Ridge Health City will also achieve appointment registration, online consultation, online health education and so on.
Pharmaceuticals intends to create a "virtual pharmacy" to market prescription drugs. "Virtual pharmacy" model for patients in the hospital after the doctor, do not have to wait for medicine, the hospital through the virtual pharmacy system, the patient's prescription sent to Kangmei, by Comey to complete the deployment and distribution of drugs, if it is Chinese medicine, will complete the transfer, cooking, delivery of medicine door-to-door and other follow-up one-stop service. It is reported that the virtual pharmacy morning prescription, in the afternoon can send medicine door-to-door, afternoon prescription the next morning delivery drug door-to-door. The project will be piloted in Guangzhou in April and then launched in Hospitals in Shenzhen, Beijing and other places.
Kang Enbei invested 270 million shares of Zhejiang Jincheng Pharmaceutical Online Co., Ltd. at the end of 2015 to quickly cut into the pharmaceutical e-commerce, and set 2015 as its e-commerce year, to accelerate the pace of pharmaceutical e-commerce. Kang Enbei said that pharmaceutical e-commerce will bring about changes in the traditional market pattern and marketing model, the company's participation in Jincheng Pharmaceutical is also the need for strategic layout. (Report Hall)