Prescription drug policy "ticket skipping" medicine e-commerce curve trial sale of prescription drugs

Source: Beijing Business Daily's 2015-09-22 prescription drug policy "ticket skipping" made the industry impatient E-commerce enterprises took advantage of the large platform to test the water first and play the edge ball A few days ago, some medical e-commerce companies entered tmall medical center and quietly launched prescription drugs, but they only provided "order" and did not support direct transaction They need to wait for pharmacists to call back and then purchase drugs offline However, according to current regulations, the act is in a vague area of policy In the view of industry enterprises, taking advantage of the giant platform to test water prescription drugs reflects the strong demand of the market, or will force the release of the policy Beijing business daily observed that prescription drugs such as azithromycin and Viagra appeared in the flagship drugstore of tmall platform, and the flagship stores of kangaido pharmacy, Huayuan pharmacy, qilekang pharmacy and Guoda pharmacy all had prescription drug information display Click to enter, the options of "buy now" and "add to the shopping cart" are replaced by "book now", and the following small line prompts "this product is a prescription drug, which needs to be purchased offline with a prescription" After submitting the reservation, you need to fill in the phone number Drugstore customer service said that there would be pharmacists in the drugstore to call back, and the platform would only display drugs Later, pharmacists called back and said that the State prohibits online sale of prescription drugs If you want to purchase, you need to take photos of the prescription, send it to pharmacists through QQ, and send the prescription to pharmacies after verification Once the pharmacies see the order number, they will immediately send out the drugs After learning that the prescription could not be presented, the pharmacist said he could not deliver the drug and closed the transaction Pharmacists revealed that the launch of prescription drugs is a matter of recent days There are many users who buy drugs, and only a small number of drugs have been launched With the popularity of online shopping habits, tmall found that many consumers search for prescription drugs and want to buy them online, said the head of tmall medical center As the online purchase policy of prescription drugs has not been released yet, tmall displays the information and search results of prescription drugs to consumers, and links to the pharmacies with the sales qualification of prescription drugs to facilitate the purchase of drugs by consumers with prescriptions The person in charge of 12331 food and drug complaint hotline clearly stated that it is illegal for drugstores to sell prescription drugs by mail through online flagship stores According to Article 21 of the measures for the supervision and administration of drug circulation implemented on May 1, 2007, pharmaceutical production and trading enterprises shall not directly sell prescription drugs to the public by means of mail sale, Internet transaction, etc In response, the head of tmall said that tmall will transfer the demand of the drugs ordered by the consumers to the merchants, and let the pharmacists of the offline chain drugstores provide consulting services At present, the agreed way is door-to-door self delivery and drugstore delivery Tmall will pay attention to the situation of selling prescription drugs by mail in drugstores In fact, the delivery of drugs to the door is still non-compliance 12331 the person in charge of the food and drug complaint hotline told the Beijing Business Daily that according to relevant regulations, when purchasing prescription drugs, you must go to the door and hand over the prescription to the pharmacist, who will check and then purchase the drugs In the past, there have been many illegal acts of o2o drug delivery and illegal sale of prescription drugs Therefore, Beijing food and Drug Administration held a forum for Internet drug trading service enterprises, requiring enterprises to provide Internet drug trading services in strict accordance with relevant laws and regulations, and not to carry out business activities beyond the management laws and regulations that the entity drugstore should comply with Who supervises the drugstore in the fuzzy zone is suspected of violating the rules, and the platform also wanders in the fuzzy zone The reporter of Beijing business daily informed 12331 hotline of food and drug complaints and reports that the platform's display of prescription drug information is not within the supervision of food and drug regulatory authorities, and it is difficult to determine whether it is illegal Beijing Business Daily found that the notice on strengthening the management of Internet drug sales issued by the State Food and Drug Administration in 2013 showed that drug retail chain enterprises can only sell over-the-counter drugs through drug trading websites, and they are not allowed to display and sell prescription drugs on the relevant pages of website trading The violator shall be fined not more than twice the value of the drugs sold However, the standard of "website transaction related page" was not given The reporter of Beijing business daily asked 12331 food and drug complaint hotline for consultation He was informed that the policy was sent to the district and county, and suggested to the district and county food and drug regulatory authorities for consultation Chaoyang District food and Drug Administration pointed out that the online sale of drugs is under the unified management of the Municipal Bureau, which also failed to give an answer The extension number of the State Food and drug administration has never been able to get through In the view of experts in the industry, tmall, as a third-party trading platform, has price and reservation functions on the drug page, which should be a "website transaction related page" Even if it is not a relevant page, according to the regulations, it must also be marked with "notice from the drug regulatory department: if you find any direct or disguised sales of prescription drugs on this website, please keep the evidence, call 12331 to report, report and give rewards for investigation" Otherwise, it will be ordered to make corrections within a time limit and given a warning China's market share of prescription drugs has reached nearly one trillion yuan, while that of non prescription drugs is only 200 billion yuan Prescription drugs have a high gross profit and a large market share, which is the object of competition for enterprises Before the opening up, enterprises can only play a side ball In the view of insiders, the government or for security reasons, has not yet opened up, but the market has been ahead of the policy Before that, the Municipal Commission of Commerce announced to promote the sharing of pharmaceutical, medical and prescription information with drug retail enterprises, and various policies brought benefits The pharmaceutical logistics "pass" of China Post, Shunfeng and ups will also be approved It's only a matter of time before the ban on prescription drugs is lifted The head of tmall Medical Center said that it would operate according to the policy and rectify the violations quickly As a result, the industry also expressed frustration Industry insiders believe that the release of prescription drugs is the general trend As an e-commerce giant, tmall's water trial may promote the industry to a standardized development.