President Ganeden on the probiotic market: functional foods continue to grow, product development should not be limited to dairy products!
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Last Update: 2021-02-09
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Source: Internet
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Author: User
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Ganeden
Biotech is recognized as the world's leading probiotic manufacturer and distributor, known for a highly stable probiotic
Ganeden BC30
(GBI-30
,
6086
). In a previous report, we've reported that retail sales of products including
Ganeden BC30
exceeded $
10
billion in 2015
, coffee, juice, smear sauce, and snacks with it...Recently, a reporter interviewed
's new president,
Mike Bush
, to learn about its views on probiotic product development and market development opportunities.
Bush
said he hoped food and beverage companies would understand that there are plenty of products that can be developed when probiotics are a product ingredient - and not limited to refrigerated dairy products.Probiotics have appeared in a variety of packaged foods, including butter substitutes, Granola oat rolls, cold brewed coffee, etc. If the right product is introduced in the right market, probiotics will thrive, and the right reason to do so is that it's really good for your consumers,
Bush
told reporters.Foodaily
understands that most of the product ideas in the filings submitted to
Ganeden
's
Probiotic Innovation Jumpstart
award-winning competition coincide with what company management wants: common products that people typically eat regularly,"
Bush
said. "The range covers snacks, beverages and staples."Bush
, a former chairman of the executive committee of the
International Probiotics Association
, is a leading advocate of probiotics. He
IB
and industry leaders such as Elysedo and Dana can drive the probiotic industry by discussing the benefits of these microorganisms.“ Whether it's ours or other companies' products, we want to see the industry move in the right direction. Bush
advises
, such as manufacturers, to join the industry to foster consumer awareness of probiotics."In this age of innovation and dynamism in the use of probiotics, our plan has always been to get as many people as possible to use
Ganeden BC30
and
Bonicel
(for personal care products) in premium products that resonate with consumers," bush
said. In the coming year, we will add new ingredients to our portfolio. The company's past experience in consumer goods not only provides partners with probiotic formulations, but also helps in finding suppliers and marketing. According ,
'
,
Ganeden
focuses on digestion, immunity, inflammation and intestinal health.
continues
focus on this area," Bush said. We think there will be opportunities to help consumers and businesses develop products that help digest, immune and inflammatory health. We're going to do the same thing in sports nutrition, and we're going to invest more. " the biggest challenges and opportunities facing the food and beverage industry when it comes to the use of probiotics?"
an
challenge, says Bush, is to consider the vulnerability of a high-quality probiotic to food or beverages. As for opportunity,
Ganeden
is to follow the established direction so that products that add probiotics can gain consumer acceptance.probiotics do gain consumer acceptance. Sales of probiotics in the U.S. are expected to grow
15 percent this year to $
.3 billion in market size,
Fortune
. The global market will be
40 billion
billion. The market is huge and has not yet been fully rolled out. (Editor's note: The market is
$46.55 billion by
2020
2020.figures aside, the media continue to report that research has found probiotics are a "waste of money", such as a recent study by the University of Copenhagen. For the study,
Bush
said that in their meta-analysis, they said, "We looked at these studies, and daily intake of probiotics did not change the microbiome of healthy individuals." Thequestion is: If there are countless clinical data that show that you have changed the microbiome of healthy individuals, what does that matter? For example, certain probiotics, including ours, regulate the immune system well in the face of virus or bacterial challenges.this has nothing to do with regulating the microbiome in the body. We have been carrying out research projects on the microbiome for a long time. The industry, government, and even everyone is concerned about the microbiome, but no one really knows what a healthy microbiome should look like, because there is no such thing as an 'ideal' microbiome., we still think about it and want to ask, what's the point of changing the microbiome?Bush
that the field of probiotic functional food ingredients will continue to grow and gain mainstream recognition.
Ganeden
many of the products currently being researched and launched are considered mainstream, and there are some 'natural' attributes on that basis. Many people want to get involved in the natural field, but it's actually hard to do because their ingredients aren't natural enough. Now they can achieve that.
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