"Private customization" is changing the traditional production and marketing model of tea in Guizhou.

Xinhua News Agency, Guiyang, February 9 (Reporter Yang Hongtao) "As long as you pay 800 yuan a year, you can have their own tea garden." The way we now produce 'privately ordered tea gardens' is very much in line with the spirit of the central document. After learning the spirit of this year's No. 1 document, Zhao Jiwei, general manager of the spring tea industry in Meitan Garden, Guizhou, said excitedly that he and the tea farmers will speed up the promotion of this new way of selling tea.
located in the town of Xinglong in Meitan County, Guizhou Province, is an ancient tea-producing area with a strong tea flavor. Tea garden at an altitude of 1200 meters between the clouds, thousands of acres of green mountains, more than ten miles of
... Good mountains and good water out of good tea, but just can't sell good prices. Zhao Jiwei said that due to the lack of brand awareness, local tea farmers used to sell spring tea mainly tea green, summer and autumn tea use less, tea farmers income is limited. Zhao Jiwei more than 10 years ago began to operate tea, has been thinking about how to improve the added value of tea, "however, the brand is not loud, it is difficult to make the market accept."
With the improvement of people's living standards, in order to meet consumer demand for green food, from 2015 onwards, he built a real-time video system in his tea garden, and through the mobile phone WeChat tea garden production of real-time dynamic pictures released.
" electronic eye and Internet technology applied to tea production and processing, not only conducive to management, improve the quality and safety of tea, but also let the vast number of consumers participate in the production process, improve the trust in products. He said that with quality assurance, the introduction of "private custom tea garden" model.
" used to be tea picking when looking for a market, is now the tea garden in accordance with customer requirements for production; Zhao Jiwei explained that customers across the country as long as each acre to pay 800 yuan of annual fees, 365 yuan of management fees, usually by the company in accordance with the unified standard management, customers pay a certain amount of picking wages, processing fees, fertilizer money, you can harvest all the tea in this acres of tea garden, "to green tea, or black tea, customers say."
Zhao Jiwei said that this mode of production, an acre of tea can sell to more than 5000 yuan, than the traditional tea farmers sell tea green way to increase income of more than 1000 yuan.
it is understood that Guizhou Meitan Garden Spring Tea Industry this year to take out 3000 acres of tea garden to take "private custom", there are currently Beijing, Chengdu, Shanxi, Shandong and other places signed an agreement.
"the tea planted in this way, we rest assured. Xia Zilan, who signed the agreement on behalf of Meng Grandma Creative Culture Media, says many of her friends also want to order tea gardens.
, there are more and more "privately ordered" production methods in Guizhou tea areas. "At the sweet end, the nearby tea farmers chased me and transferred the tea garden to the company to operate under a 'private custom model'." Zhao Jiwei said that this model for the development of the tea industry provides new opportunities, I believe that the road will go wider and wider.