Production and manufacturing to production services across the paint enterprises to seek a gorgeous transformation

China Coatings Network
News: the traditional solvent-based
latex paint
to now has been slowly green
water-based paint
to steal the lid,
coating enterprises
more and more, the market
coatings
product homogenization is serious, coating enterprises urgently need transformation and upgrading. With the progress of domestic coating technology, coating integration has become the development trend of the coating industry, which requires coating enterprises from manufacturing enterprises to product service providers.
coatings industry, many enterprises are gradually from a simple production-oriented enterprises to production-service-oriented enterprises. The transition from a production-oriented enterprise to a production-service enterprise is not only a mature performance of China's paint enterprises, but also an inevitable result of industrial upgrading, because consumer demand can be expressed and can be responded to by producers. At present, during the period of production-led to consumption-led market economy development, consumers most of the time by spending money to buy their favorite goods or consumption of quality services to determine what will be produced. Just as in Europe and the United States mature market economy system, consumer interests and demand to a large extent determine how goods will be produced, how services will be provided.
coating enterprises from the traditional production and manufacturing to production service-oriented enterprises, is China's building materials market downturn is a very important strategy, but also a major trend in the development of the industry. At present, paint enterprises are facing the key moment of competing for the market, creating brands, in the face of competition in the domestic market, paint enterprises should have marketing awareness, do service awareness, to adapt to the current changes in China's building materials market. This transformation requires the enterprise to change in organizational structure and personnel composition, department functions, business operation mode and many other aspects, and can be extended to meet customer requirements.
in this era of rapid changes in consumer demand, production-oriented enterprises will become more and more distant from the market, only production and service-oriented enterprises will grasp the pulse of the times, with the market rapid response capacity. For dealers, Chinese paint companies are not only manufacturers, but also service providers. China's paint enterprises through brand store planning, product differentiation marketing and other promotion channels to promote rapid brand building, but also through in-house training, outsourcing and other ways to provide consumers with coating services.
precedents for the coatings industry. In 2014, Libang China has made the transition from paint production to service operations through brand upgrading, as well as moving from a paint manufacturer to a "full-service coatings provider". This sets an example for paint peers. With the intensification of the competition in the coating market, the transformation of coating enterprises from manufacturing to production services will become an inevitable choice for the development of the industry.