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China Coatings Network
News: more than a decade of development, so that the
coatings
industry gradually matured, but in the industry continues to expand, many enterprises are also stupid, with the intention of expanding their market share, have embarked on the road of scale expansion. Undeniably, the development of enterprises to a certain stage, expansion is inevitable, but
plasm enterprises
in the expansion of the time to keep up with consumer demand, looking for the most suitable for their own development path, must not blindly expand.
In the "micro-happiness" era, paint and other household building materials enterprises are facing not only the new normal of overall economic development slowdown, but also holding up huge amounts of capital on the home industry's foreign "intruders", one by one under the banner of subversion, in this environment, home enterprises only take the initiative to reduce gross profits, to the model of small profits and more sales to obtain development opportunities. As China's largest mobile materials, paint enterprises must first reduce gross margin, to the maximum extent to cater to customers, if the management costs of enterprises can not be reduced, enterprises may have to accept the fate of being eliminated.
ups and downs of 2014, into 2015, many home building materials enterprises are not very optimistic about the development prospects. Not enough, many big companies see this as a rare opportunity, and they are not slowing the pace of expansion as the industry as a whole enters the new normal, accelerating the expansion model as a new strategy for these companies. In addition, to new products to occupy new markets is also a good consideration, to paint started a home to take such an expansion path.
2015 is a critical year for many household building materials companies such as coatings, which are likely to lose their market position, between rapid expansion or cautious contraction. Therefore, professional deep cultivation has become a major mainstream view of enterprises seeking development. In the face of the increasingly serious situation, the leader of a home enterprise quietly found a big deep ploughing direction - rushed to the countryside. It is true that, like other industries, the coatings industry, which has been developing for decades, can actually achieve channel differentiation. It is not difficult to foresee that in 2015 there will be many paint enterprises to further deepen the third, fourth and fifth-line urban spots, occupy the vast rural market.
In short, expansion is the inevitable trend of enterprise development to a certain stage, but brand expansion requires the spirit of professional hard work, no core technology and professional management, blind expansion will only make their own burden increased!