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    Home > Coatings News > Paints and Coatings Market > "Public welfare marketing" for paint companies?

    "Public welfare marketing" for paint companies?

    • Last Update: 2021-07-18
    • Source: Internet
    • Author: User
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    "Global Coatings Network News"



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    In fact, it is not uncommon for coating companies to devote themselves to charity.


    In recent years, with the popularization of social enterprise theory, more and more companies are keen on public welfare marketing.


    "Public welfare marketing" is of great significance

    100% of enterprises’ public welfare activities are for the sake of public welfare.


    100% of enterprises’ public welfare activities are for the sake of public welfare.


    As far as enterprises are concerned, public welfare activities carried out by enterprises will undoubtedly be welcomed by the public.




    As far as the recipients are concerned, they are those who are unable to buy paint for house repairs, or are students who have difficulty in continuing their education, etc.




    In terms of society, when companies conduct public welfare activities, they always pass on the spirit of helping each other and supporting each other, spreading positive social energy, invisibly affecting the ideas of the public, and then affecting people's actions, which has a significant impact on the level of social moral awareness.
    The impact is profound, and it also removes obstacles to improving social benefits; and when consumers buy products of public welfare enterprises, they feel that they also contribute to society and enhance consumers' sense of social responsibility.
    In terms of society, when companies conduct public welfare activities, they always pass on the spirit of helping each other and supporting each other, spreading positive social energy, invisibly affecting the ideas of the public, and then affecting people's actions, which has a significant impact on the level of social moral awareness.
    The impact is profound, and it also removes obstacles to improving social benefits; and when consumers buy products of public welfare enterprises, they feel that they also contribute to society and enhance consumers' sense of social responsibility.

    It is of great significance to do charity.
    Even if there is a marketing purpose, you must be grateful and sincerely do charity.
    If you just wear the cloak of public welfare, refuse to give sincerely, and do "pseudo public welfare" with rhetoric, it will only arouse public outrage and be disgusted by consumers.
    We believe that if you don’t deliberately hype, with a true charity mentality and sincere dedication, time will give you the best return.
    Do not let the originally well-intentioned activities fall into the whirlpool of "pseudo-charity" public opinion.

    It is of great significance to do charity.
    Even if there is a marketing purpose, you must be grateful and sincerely do charity.
    If you just wear the cloak of public welfare, refuse to give sincerely, and do "pseudo public welfare" with rhetoric, it will only arouse public outrage and be disgusted by consumers.
    We believe that time will give you the best return without deliberate hype, with a true charity mentality and sincere dedication, and don't let the originally well-intentioned activities fall into the whirlpool of "pseudo-charity" public opinion.
    It is of great significance to do charity.
    Even if there is a marketing purpose, you must be grateful and sincerely do charity.
    If you just wear the cloak of public welfare, refuse to give sincerely, and do "pseudo public welfare" with rhetoric, it will only arouse public outrage and be disgusted by consumers.
    We believe that if you don’t deliberately hype, with a true charity mentality and sincere dedication, time will give you the best return.
    Do not let the originally well-intentioned activities fall into the whirlpool of "pseudo-charity" public opinion.

     

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