PwC global health industry trend report: optimistic about health and fitness, new entrants have the opportunity to occupy the commanding heights

Source: arteria.com/yang min.2015-04-02 not long ago, PwC Health Research Center released a report on the global health market, combing the challenges faced by the traditional medical industry, the advantages and challenges of the emerging medical industry, and providing some reference opinions based on the report So, as a new force in the medical industry, should we grasp the trend of the global health market and quickly establish our own market position? The report is detailed (the emerging power in this article refers to the entrepreneurs who are new to a certain industry or the enterprises that are engaged in cross-border entrepreneurship and are completely unrelated to their previous businesses.) Arterial network compiled the main contents of the report for you, see below According to statistics, 54% of people in emerging countries expect mobile medical applications and services to improve the quality of medical services in the next three years New entrants to the market can cross national boundaries and establish iconic partnerships with traditional players Opportunities are for savvy businesses, no matter how large they are or what market they are facing, as long as they can bring new ideas and wisdom to consumers in terms of health, because the growth rate of medical costs in many countries has exceeded the growth rate of GDP The growth of global GDP share of medical expenditure, focusing on serving the global market, is bound to face some challenges Retail, technology, communication, personal consumer goods and other industries are looking for ways to enter the market in different cultures, but they often find that they are not satisfied with the local conditions Different countries have different medical systems, privacy concerns, cultural shock and geographical barriers to overcome Global healthcare agreements are recognized in most remote areas, which means that the $9.59 trillion healthcare market will be more open to innovation that can replace the traditional face-to-face experience In developed countries and developing countries, the entrepreneurs of telemedicine have become the forerunners of the market, providing more convenient and affordable medical solutions, and letting flexible clinics replace the immobile public hospitals PwC and EI research shows that consumers are willing to choose new medical treatment methods if the price is reasonable, the effect is equivalent and the time can be saved PwC also found some important trends: the scale of the global medical market is expected to reach $9.56 trillion, of which $8.1 trillion is from government spending, and the remaining $1.49 trillion is from the health and fitness industry The world is gradually moving towards virtual medical treatment, and the combination of mobile, digital and wireless networks has broken the boundary of medical treatment, making it possible for any place to enjoy medical services Innovation will break out faster in emerging markets than in developed ones We need a more open policy environment for subversives to grow faster Consumers want to enjoy the same convenient experience as banks, retail transportation and other fields in medical treatment Fill the gap between people's expectations and real healthcare infrastructure with new ideas and skills that new companies bring to the global healthcare industry Entrepreneurs can work with practitioners and governments in the healthcare industry to build trust with consumers Ensure the continuity of services and improve efficiency based on existing knowledge Emerging forces push forward future changes With emerging forces opening up their own niche markets in medical processes and services, great changes will take place in healthcare Challenges across the healthcare industry include affordability, quality of care, and continued access without geographic constraints The incidence rate of China's aging population and the incidence rate of chronic diseases are two major problems in developed countries The dual challenges of higher incidence of chronic diseases and the lack of medical infrastructure are the major challenges facing developing countries In some developed countries, hospitals, clinics and health care workers who have empty beds but lack basic medical services are more serious in developing China The entry of new forces will give the medical industry a sigh of relief, reducing inefficiency and providing higher standards of medical services by leveraging the advantages of consumers, business and technology Emerging forces are subverting the US $2.8 trillion health industry and gradually changing the health systems of developed and developing countries Simultaneous interpreting, in the field of retail, technology, telecommunications and consumer products, new forces can develop products and achieve better results through consumer participation, faster, lower costs than traditional healthcare companies and traditional enterprises The symbiotic relationship is emerging Regulatory agencies, professional payment agencies and traditional payment agencies are all driving forces for innovation More intrusive processes will be replaced by the use of APP devices and services to expand and penetrate less intrusively Populations in remote areas will be combined with worldwide diagnosis and treatment Formation of cooperation relationship The competition will be more intense Emerging healthcare oriented opportunities will increase cross-border cooperation By the end of 2014, the global mobile network coverage of medical virtual democracy had reached 32%, double that of 2011, about 3 billion internet users Two thirds of them are from developing countries The combination of mobile, digital and wireless networks will bring an era of digital medical democracy in which medical services can be enjoyed at any time without borders Virtual medical service has gradually replaced the traditional medical service Whether young or old, people are willing to get medical information from their handheld devices, which also opens the door to new business opportunities and cooperation Products developed in one place can be used to detect life-threatening conditions on the other side of the earth The global health care system is developing towards a sustainable direction Instead of using volume based service charges, it is based on quality and effectiveness Some evil organizations, especially medical equipment and pharmaceutical manufacturers, are using technology to focus on the full range of patient interaction programs- Disease prevention and health care, treatment plan, treatment follow-up process and even patient support and patient education This approach will put patients at the center of the whole service, but it also requires a new business model based on mutual cooperation Emerging forces can provide the necessary behavioral diagnostic and therapeutic solutions Taking such trends into account, the world is ready to embrace the combination of traditional and emerging forces Especially in telematics For example, Sanofi established the diabetes department in 2010 and is committed to becoming a global leader in diabetes care, providing real-time interactive solutions for patients The inefficient medical programs in remote areas have made local officials take action For most developing countries, it is the party's urgent task to establish adequate medical infrastructure In terms of public health, developing countries are facing a lot of pressure, such as how to prevent heart disease and other chronic diseases The innovation speed of developing countries will be faster than that of developed countries, and the medical system of developed countries will be more deeply rooted and standardized But the outbreak of innovation often occurs in countries with more urgent demand and relatively loose rules Breakthrough solutions from emerging companies are more likely to take root in developing countries Emerging forces may find more recognition in some emerging markets, especially because the government is actively reforming the health system Therefore, the government is more obliged to support innovation and act as a catalyst for new markets The rising cost of health care, which fills the gap in the global consumer health system, has resulted in the economic loss of developed and developing countries The aging population is also increasing the pressure on the entire medical system Many consumers complain that waiting time is too long and they are willing to pay for more efficient services Public private partnerships can simplify health care processes, but today's consumers want their services to be as convenient as other industries like banking, retail transportation, and so on Filling the gap between consumer expectations and existing healthcare infrastructure provides new opportunities for entrepreneurs Developing countries may be able to provide more nutritious soil for new ideas and technologies In the whole process of medical implementation, emerging forces have proved that they can do better, and have occupied a certain market The path of least resistance - healthcare and fitness the global healthcare and fitness market is growing, and people are spending money on non-medical services to keep themselves healthy It may be the industry with the lowest threshold for emerging powers, which can shake the whole industry without having to contend with the government and traditional competitors At present, many entrepreneurs have provided products such as fitness and weight-loss tools With a good positioning, they have entered the medical and health industry PwC expects the market to reach $1.49 trillion Although the market size of chronic diseases is more attractive, we should also see the fact that people are willing to pay for their health A healthy diet is the beginning of controlling your health According to the Nutrition Business Journal, the global nutrition market will reach 391 billion US dollars The world's $595 billion weight loss industry and $236.5 billion fitness equipment and clothing industry also show people's interest in maintaining health Nestle Health Sciences has made strategic acquisitions of companies with expertise in digestive system, clinical nutrition and cancer diagnosis, consolidating its market position in the field of professional nutrition In developed countries, the trend of taking employee health as corporate responsibility is more and more obvious Innovative products can encourage consumers to make healthier choices, which can show value in both physical health and lifestyle The most important thing is to cover younger consumers and encourage them to focus on healthy eating and exercise, which will reduce the incidence rate of chronic diseases in the future Many entrepreneurs find that the health and fitness market is indeed a good place to experiment, but at the same time it is also a challenge for the sustainable business model The successful people improve the profit margin by providing diversified products For traditional enterprises, the challenge is how to combine data with the whole care process of patients (health care, prevention, diagnosis, monitoring), so as to lead to appropriate behaviors and effects This industry gives people an opportunity to avoid paying more expensive medical expenses in the future, but for players who want to enter this field, the price must be reasonable What does it mean for all stakeholders? Emerging power 1 Entrepreneurs who build trust with consumers in the digital world need to know how to use traditional medical systems and emerging digital medical services to store, transform and share health data, while also complying with laws, regulations and social obligations Data strategies need to be developed in combination with cutting-edge consumers, but also as a detailed attribute of medical care Social media's way of making money doesn't necessarily apply to healthcare It is necessary to process personal health data properly to transmit information safely all over the world or in a country 2 Find the right partners by working with experienced healthcare providers, especially those who believe in the boundaries of healthcare