Qianhe Flavor Industry: Will put production capacity in time according to market demand

In 2020, the operating income of Qianhe Flavor Industry continued to grow, and its net profit increased only slightly by 3.

Regarding the increase in advertising investment, Wu Chaoqun, chairman of Qianhe Flavor Industry, said, "The company's condiment industry is a civilian production industry for thousands of households, with a wide audience, and advertising communication is an effective way to communicate directly to consumers

Qianhe Flavor Industry is mainly engaged in the research and development, production and sales of high-quality soy sauce, vinegar, cooking wine and other condiments

Regarding the channel expansion issues that investors are generally concerned about, Wu Chaoqun said that the company will continue to strengthen its forward-looking thinking and layout of market development trends, and actively explore the popularization and application of new models, new formats, and new scenarios such as community stores, which are more in line with consumption patterns.

"In January of this year, the 250,000-ton per year project of Qianhe Flavor Industry has been fully put into use and has not yet reached full production

It is worth mentioning that the rising prices of raw materials such as soybeans have also caused many investors to worry

(Su Qitao)

"China Food News" (July 8, 2021 04 edition)

(Editor-in-charge: Zhou Yan)