"Qu Yuemei" products are suspected of false publicity, are celebrities endorsed?

On May 28 this year, actor Jing Tian illegally advertised in her own name and image that the "fruits and vegetables" ordinary food she endorsed had the effect of "preventing the absorption of oil and sugar", and was fined more than 7.

Ordinary candy foods are said to have a weight loss function

"Qu Yue Mei Hi eat zero burden, whether it is a social dinner or dessert temptation, with it is not afraid, as long as you chew a grain before the meal, you can block excess sugar and fat, anytime and anywhere to enjoy food and enjoy a healthy and good life.

(Video screenshot)

In order to promote the product, tmall Qu Yuemei flagship store stores continue to loop the video of self-proclaimed actor Ye Xuan, its endorsement product is Qu Yuemei Hi eating zero belly prebiotic fruit and vegetable polypeptide tablet tablet candy, the promotional language on the detail page has more efficacy to show, which has "before the meal a piece of Hi eat zero burden, do not exercise, do not diet, easy to lose 30 pounds, 25 times the oil drainage, hot pot meat eating wantonly, block 90% of the grease, block 70% sugar, block 65% starch, save obesity, anytime and anywhere without fear of grease, Eat in one bite = a bucket of fruits and vegetable leaves" and other functional terms, the promotional page is marked with the words "actor Ye Xuan recommended, stars are eating" and other words, but also with the actor Ye Xuan's endorsement product photos, portrait authorization letter and personal signature, etc.

According to the outer packaging label of Qu Yue Mei Hi eating zero belly prebiotic fruit and vegetable polypeptide tablets tablets candy products, the product type is tablet candy, the implementation standard is SB/T10347, the standard shows that tablet candy is defined as: sugar or syrup (powder) or sweetener as the main raw material, through mixing, granulation or non-granulation, pressing and other related processes made of solid candy

It is understood that the company's official website shows: the company focuses on healthy weight loss, 3000 + after-sales customer service customized exclusive weight loss plan, 100,000 + obese users to get rid of obesity troubles, etc.

The above-mentioned products sold on the e-commerce platform have not found the approval of relevant health care functions after multiple inquiries, such foods are just ordinary foods, and do not have the health care functions

Are celebrities endorsed?

Some netizens pointed out that the so-called Qu Yuemei brand slogan endorsed by actor Ye Xuan is very similar to the advertising slogan that actor Jing tian was punished for illegal endorsement of false advertising.

It is understood that Article 73 of the Food Safety Law of the People's Republic of China also clearly stipulates: "The content of food advertisements shall be true and legal, shall not contain false content, and shall not involve disease prevention and treatment functions"

Does actor Ye Xuan endorse Qu Yuemei brand products? When endorsing, is the relevant efficacy of the product verified? On May 31, the reporter contacted Ye Xuan's agent Chen Qing, who responded that Ye Xuan and Qu Yuemei brand did not have product endorsement cooperation, and the endorsement advertisements released by the company on the e-commerce platform had nothing to do with Ye Xuan himself, and were all used in infringing P maps, and would immediately sue the company

Subsequently, the reporter contacted Quyuemei brand Side Hunan Quyue Technology Co.

In order to verify whether the publicity advertisement of Qu Yuemei brand constitutes false publicity, the reporter sent the product promotion content and video to the local Changsha Kaifu District Market Supervision and Administration Bureau

The so-called celebrity is endorsed means that the star is not aware of the endorsement, and the portrait right is maliciously infringed

As of press time, videos and pictures about suspected self-proclaimed celebrity Ye Xuan endorsing Qu Yuemei products have disappeared on multiple e-commerce platforms, and Xiaohongshu still retains an article

(Cui Binwei)

Responsible editor: Xu Zhenyue Review: Ouyang Meihua