Ready-to-drink coffee opens up a new track in the industry

Data show that in 2019, China's coffee market reached 70 billion yuan, per capita coffee consumption reached 7.2 cups.
coffee types, ready-to-drink coffee showed a faster increase because of its convenience properties, which can be consumed anytime, anywhere.
The global ready-to-drink coffee retail market will grow at a compound annual rate of about 15.5 per cent between 2018 and 2023, with sales rising to 460 million litres by 2023, making it one of the fastest-growing fast-growing consumers, according to Inmint.
and abroad major beverage giants have dabbled in the field of ready-to-drink coffee, is gradually forming a higher-end products, more segmented competitive market.
believe that because of the convenience of ready-to-drink coffee in line with the current consumer trend, and low cost, considerable profits, will become a hot track in the coffee industry.
at the same time, it can also bring new profit growth points to beverage companies that launch ready-to-drink coffee segments.
pixabay capital has entered the new crown pneumonia epidemic has driven the growth of the drug-addicted consumer coffee, capital has entered the coffee market, only in 2020 the beginning of the coffee market capital boom.
boutique instant coffee black horse three and a half times by Sequoia Capital investment, this is three and a half in the last year and a half to obtain the fourth investment Recently launched a third charcoal hanging ear coffee, Nestle aimed at the high-end coffee market, the introduction of Starbucks high-end instant coffee, Starbucks unique taste into instant coffee, Le pure ONESHOT boutique coffee internal test release, the product after more than two years of polishing, completely iced drip extraction of ultra-instant coffee.
addition, Erie introduced cold-brewed coffee, the fusion of coffee bubbles to bring a new taste experience.
Coca-Cola has also come to the fore, launching its first ready-to-drink coffee after acquiring COSTA in 2018 in an effort to restore the flavor of the brewed coffee with a low-sugar, low-fat formula.
instant coffee in the upgrade, consumers have long been not satisfied with the taste of ordinary instant coffee, more mellow rich boutique instant coffee is a new favorite.
addition, the appearance of hanging ear coffee more show the consumer's taste, aroma requirements.
coffee "cold drink" is also a major trend worthy of attention, from the coffee shop recently popular cold coffee, to the convenience store ready-to-drink coffee, full of coffee aroma, but also has a cool taste.
"Coffee Plus" play cross-border, from last year's farmer's mountain spring carbonated coffee caused a heated debate, to the recent introduction of Yili bubble coffee, coffee in a richer form into different products, innovative taste, can greatly attract young people's hunting mentality.
, the pursuit of quality ready-to-drink coffee is driving the growth of the coffee category in order to meet the demand for convenience.
easy to drink coffee on the road, no hot mouth and spill, naturally become the new favorite of young people on the way to work.
has a strong aroma of hanging ear coffee, free from hand-grinding energy, no doubt become a young consumer tea break is the best choice.
market demand is driving coffee products to a more convenient direction.
the global ready-to-drink coffee retail market will grow at a compound annual rate of about 15.5 per cent between 2018 and 2023, with sales rising to 460 million litres by 2023, according to Inmint.
, coffee has become one of the fastest growing beverage categories in recent years, and a new wave of coffee is coming.
addition, coffee can bring more imagination to the food and beverage industry of the future thanks to its unique flavor and functional substances such as anti-inflammatory polyphenols.
giants compete to enter in recent years, China's ready-to-drink coffee beverage market is becoming more and more mature, achieving a compound growth rate of up to 15% in the past decade.
As consumers' spending habits and pace of life change, the growth rate of instant coffee has slowed compared to the past, and ready-to-drink coffee as a niche area of the coffee market, the coffee market is rapidly heating up, especially among young people and office workers, that is, coffee is cheaper than freshly ground coffee;
industry insiders said that compared to instant coffee and ground coffee, the current proportion of ready-to-drink coffee is the least, but with the diversification of consumption, changes in consumer demand, a fuller range of buying scenarios, higher cost-effective and lower threshold experience, gradually become a popular track in the coffee market, the future ready-to-drink coffee will gain a greater market share.
The global ready-to-drink coffee market is expected to grow by $3.1 billion by 2022, outsopping bottled water and soft drinks, and China's ready-to-drink coffee market share is expected to reach 14.9 billion yuan by 2021, according to Euromoni?
addition to Nestle, Starbucks, Unification, Master Kang and other old players, the new players are also heavyweights.
farmers Mountain Springs, Wahaha and other beverage enterprises, Yili, Mengniu, Lequan and other dairy enterprises, as well as Starbucks, costa and other physical stores have joined the war, that is, the coffee market will usher in a new round of growth.
not only that, but the dairy giants are also entering the arena, and in July 2019 Erie launched a coffee drink———S. Reith, officially entering the coffee business.
March this year, the St. Rhys brand launched a new product——— cold-extracted bubble coffee, cold-extracted coffee and bubble cross-border joint, the introduction of sugar-free zero-fat, rich in dietary fiber, more in line with the needs of young people.
September 2019, Mengniu's brand, Daily Fresh Language, also launched a cold-extracted coffee latte, which features a mellow "fresh" coffee.
April this year, net red yogurt brand Le pure launched a new coffee product ———ONESHOT, officially cross-border into the coffee market, iced drip coffee and ice water, bubble water, milk, vegetable milk and other mixed.
said the food and beverage industry as a whole will generally decline in 2019.
At the same time, affected by the outbreak of new crown pneumonia negative growth, and easy to carry, taste close to the freshly ground coffee ready-to-drink coffee quickly opened up a larger consumer scene in terms of sales, Tmall achieved more than 80% growth in the same period, JD.com, the growth of more than 100%, which is the main reason for large enterprises rush to launch ready-to-drink coffee products.
innovation elements, although ready-to-drink coffee has the advantage of convenience and speed, but with the consumption upgrade, consumers on the quality and flavor of coffee also put forward higher requirements, in order to seize more coffee market, we must add innovative elements.
the health benefits of coffee itself are also being paid attention to, according to reports.
in response to demand for more natural and healthier products, coffee ingredient manufacturers are starting to offer natural, raw coffee beans to serve coffee snacks, not just traditional caffeinated energy drinks.
many brands began to emphasize the quality and flavor of coffee beans, take a high-end route, such as cold coffee, straight-fire roasted coffee, nitrogen-filled coffee and so on.
unifiedcoffee selection of Ethiopian Yega Sheffey boutique coffee beans, the use of ice drop cold extraction process, to retain the fragrance of flowers, more easily imported.
In the roasting skills, choose medium-light roasted coffee beans, avoid the acidity and bitter taste of black coffee, can be made into less sugar or even no sugar, the effect of god is stronger and has a certain functionality.
with the improvement of the process, coffee quality is also improving, for the pursuit of health but can not be separated from the coffee population may be a better choice.
At the same time, functionally, consumers are willing to pay more for ready-to-drink coffee with probiotics, vitamins, protein and other ingredients, so there may be products in the ready-to-drink coffee market that contain functional ingredients in the future, according to in the Inmint survey.
seem Joe Froyo's ready-to-drink energy drink, coffee with protein, combines caffeine from cold coffee with the inherent protein in drinkable yogurt; Starbucks has introduced ready-to-drink bottled coffee made from almond milk that combines coffee with plant-based.
industry said that the addition of innovative elements can drive the growth of ready-to-drink coffee category, and with its functional advantages and health positioning to continue to maintain moderate growth.
to extend innovative applications throughout the coffee industry, driving the coffee market, helping to professionalize the brand and make products stand out from the rest of the market.