Regional dairy companies win in the balance of "temperature" and "breadth"

Regional dairy companies are now paying more and more attention to the development of the low-temperature milk market

Industry insiders believe that in the field of low-temperature milk, regional dairy companies have more advantages than leading dairy companies because they are more familiar with the local market and have stronger channel capabilities

Accelerate the layout of low temperature milk

On February 24, Sunshine Dairy held its first meeting, and planned to raise 601 million yuan for projects such as "Jiangxi Base Dairy Products Expansion and Testing, R&D Upgrade" and "Anhui Base Dairy Products Phase II Construction"

In the eyes of industry insiders, Sunshine Dairy is taking advantage of its regional advantages to continuously consolidate its competitive position in the market

In fact, in recent years, regional dairy companies have paid more and more attention to the development of low-temperature milk business

The sales radius becomes a short board

According to the research report of Zhongyan Puhua, the output of low-temperature milk will reach 10 million tons in 2025 based on the current annual growth rate of 10%-15%

Although low-temperature fresh milk products are fresher, loved by consumers, and have broad prospects for development, most of them can only cover a certain range of sales due to the constraints of milk source and cold chain

In addition, the operation of some regional dairy companies is inseparable from the source of milk, which can be seen from the revenue and the number of dealers

Shen Meng, executive director of Chanson Capital, believes that if regional milk is to expand the geographical scope of sales, it is necessary to establish a complete production and sales network in the target area

"For regional dairy companies, they have a deeper understanding and control of the local market, and can better utilize the advantages of producing low-temperature milk, but they also face the problem of difficulty expanding to the whole country,

Dairy expert Song Liang said that if regional dairy companies want to maximize the advantages of low-temperature milk, they should further sink channels and seek opportunities in counties, townships, and villages

Although low-temperature milk mostly relies on the full cold chain transportation, Song Liang believes that "with the improvement of the third-party cold chain, dairy companies and sales regions strengthen cooperation, which can largely eliminate the cost of self-built cold chain, making it The product can reach the terminal better

(Poplar Wang Zhuli)

"China Food News" (04 edition on March 01, 2022)

(Editor-in-charge: Yang Xiaojing)