Report: China's consumer demand for imported goods tends to be diversified and high-end

Beijing, 2 Nov (ZXS) -- A research report released by the Jingdong Institute of Consumption and Industry Development on 2 November shows that with the continuous upgrading of consumption structure, China's consumption demand for imported goods has shown diversified and high-end characteristics
.

According to the "Accurately Meet Diversified and High-quality Consumer Demand - 2022 Import Consumption Report", in the past year, when buying mobile communications, beauty and skin care, traditional nourishment, furniture and food and beverages on JD.
com, the proportion of Chinese consumers choosing imported brand goods has increased, while in the categories of nutrition and health care, jewelry, sports and outdoor, toys and musical instruments and watches and glasses, which previously accounted for a high proportion of imported brands, the proportion of imported brand goods has declined, and Chinese consumers have gradually favored domestic brands
.

According to the report, from the perspective of the change in the proportion of turnover between imported brands and domestic brands, the proportion of imported brands in mobile communications, furniture, fresh food, beauty and skin care, and toys and musical instruments has increased
.

According to the report, from the perspective of product categories, in the first three quarters of 2022, among the consumption of all imported brand goods on JD.
com, mobile communications, computer office, mother and baby, beauty and skin care and household appliances accounted for the highest
proportion.
Among them, imported brand goods of mobile phone communication accounted for more than
30% of the turnover of imported brand goods of consumers.

According to the report, people between the ages of 26 and 45 are the main group
of people who consume JD.
com's imported goods.
Among them, the consumption of imported goods among people aged 46 to 55 has the highest growth rate, indicating that mature Chinese consumers have a clear willingness
to expand import consumption.

Liu Hui, president of JD.
com's Institute of Consumer and Industrial Development, said that based on the changes in the Chinese market, import brands should pay more attention to the sinking market, while accelerating digital transformation, shortening the decision-making cycle of the Chinese market, and designing more products with segmented functions to better meet consumer needs
.