Report on the development of the world tea production and marketing situation

In 2019, the global macro-economy as a whole continues to be weak.
major advanced economies, such as the US, Europe and Japan, have slowed further, and growth in most emerging economies is showing signs of slowing.
sectors, world industrial growth is slow, trade performance is weak, uncertainties affecting world economic growth remain high, and down-line pressure continues to increase.
India are the world's leading tea producers and consumers, and the two developing countries with faster global economic growth.
, led by China and India, the global tea industry will continue to grow steadily in 2019.
Overall performance is: tea garden area continues to expand, tea production continues to grow, export volume continues to increase slowly, prices steadily increased slightly, slow release of consumer demand, "Belt and Road" along the country and other emerging tea consumption market has become the focus of global tea industry attention.
but from the perspective of the global tea industry, health, coordination and sustainable development are still important propositions.
production and marketing (i) 1. Tea cultivation According to the International Tea Commission (ITC) statistics, the world tea garden area reached 5 million hectares in 2019, an increase of 2.5% over 2018.
the world's tea cultivation grew by 1.16 million hectares in the decade 2010-2019, by 30.2% in 2019 compared to 2010 (Figure 1), with a compound annual growth rate of 3.5%.
countries, there are six countries with an area of more than 100,000 hectares.
, the largest area is still China, with 3.066 million hectares of tea planted in 2019, accounting for 61.4% of the global tea cultivation area; 70,000 hectares, or 12.7 per cent of the world's total, followed by Kenya at 269,000 hectares, Sri Lanka at 203,000 hectares, Viet Nam at 130,000 hectares and Indonesia at 114,000 hectares (table 1).
2. Tea production according to the International Tea Commission (ITC) statistics.
2019, global tea production continued to grow, driven by the strong growth in China's tea production.
tea production reached 6.15 million tons in 2019, an increase of 3.1% over 2018, a slight slowdown.
tea production increased by 1.851 million tons in the decade 2010-2019, and by 43.1% in 2019 compared to 2010 (Figure 2), with a compound annual growth rate of 4.1%.
the country to see.
the world's largest tea production in 2019 is still China (2.799 million tons), followed by India (1.39 million tons), followed by Kenya (459,000 tons) and Sri Lanka (30.9 million tons) Turkey (268,000 tons), Vietnam (190,000 tons), Indonesia (129,000 tons), Bangladesh (96,000 tons), Argentina (77,000 tons), and Japan (765,000 tons) (table 2).
the top 10 countries, with the exception of China, Bangladesh's output grew significantly, by 17 per cent, while India and Vietnam rose slightly, while output from the rest of the country declined by varying degrees.
china and India still rank second in the world in tea production, with a total tea volume of 4.189 million tons, accounting for 68.1% of the world's total tea production.
(ii) sales, according to the International Tea Commission (ITC) statistics.
Globally, according to the world's major tea export countries and regions (including major re-exporting countries) customs statistics show that in 2019, the export volume of more than 10,000 tons of tea producing countries and regions reached 14, The average export price of Taiwan is the highest, at $12.09 per kg; It reached $5.51/kg in 2019, with Sri Lanka at $4.57/kg in third place, while Kenya's tea exports, although the largest in the world, were relatively low, at $2.33/kg.
japan's tea exports remained at more than 5,000 tonnes, but the average export price was the highest in the world, at $26.41/kg, while Brazil's average export price reached $6.09/kg.
the average re-export price of tea-consuming countries and regions is relatively high, with The average re-export price of France at $21.38/kg, followed by Germany at $10.98/kg and the United Kingdom at $7.11/kg (figure 3, table 3).
from the world's major tea auction houses trading situation.
2019, the world's major tea auction market volume of 1.4186 million tons.
the world's largest trading volume were Mombasa, Kenya (454,000 tonnes), followed by Colombo, Sri Lanka (290,500 tonnes), followed by Kolkata (India) (168,200 tonnes), Guwahati (India) (150,000 tonnes) and Siriguri (India) (142,600 tons), Chittaphon (Meng) (850,000 tons), Gunur (India) (602,000 tons), Cochin (India) (462,000 tons), Goinbayto (India) (132,000 tons), Limbe (Malawi) (0.89 million tons) (Figure 4).
from the auction transaction price, the global auction average price overall showed a downward trend.
, auction sales in Africa, Sri Lanka and other regions have declined significantly.
of the three largest auction houses.
, Africa's leading auction market, sold at 204 cents per kg in 2019, down 16.0 per cent year-on-year and down for the second year in a row.
, the average transaction price in Mombasa has fluctuated without a significant increase, with prices reaching a high of 288 cents per kg in 2012 (Figure 5).
, India's leading auction market, sold at an average price of 170.68 Indian rupees/kg in 2019, an increase of 1.96 per cent over 2018.
past decade, the average transaction price of Kolkata auction houses has remained stable, rising from 130.39 Indian rupees/kg in 2010 to 170.68 Indian rupees/kg, with a compound annual growth rate of 3.0% (Figure 6).
, Sri Lanka's main auction market, sold at an average price of 545.05 Sri Lankan rupees/kg in 2019, down 6.34 per cent from 2018 and the second consecutive year of price declines. Over the past
decades, the average transaction price of Colombo auction houses has fluctuated and increased, falling in the last two years, from Rs.370.48/kg in 2010 to Rs.545/kg in 2019, with a compound annual growth rate of 4.4% (Figure 7).
, according to the International Tea Commission (ITC) statistics.
2019, the world's total tea consumption is 5.859 million tons.
largest country remains China at 2.276 million tonnes, followed by India at 1.109 million tonnes, followed by Turkey at 263,000 tonnes, Pakistan at 206,000 tonnes and Russia at 206,000 tonnes 144,000 tonnes, 117,000 tonnes in the US, 109,000 tonnes in Egypt, 103,000 tonnes in Japan, 101,000 tonnes in the UK and 97,000 tonnes in Indonesia (Table 4).
tea-producing countries, China and India are the world's major tea consumers, tea-producing countries are still the world's major tea consumers.
non-traditional tea-producing countries, Pakistan, Russia, the United States, the United Kingdom, Egypt are very promising consumer markets.
In terms of per capita consumption, the world's per capita consumption of tea in 2019 was the highest in Turkey, with an annual per capita consumption of 3.04 kg of tea, 3.02 kg/person/year in Libya and 2.07 kg/year in Morocco.
Hong Kong, china, Chinese mainland and Taiwan are all in the top 15 per capita consumption, with Hong Kong, China, in sixth place (1.59 kg/person/year), seventh in Chinese mainland (1.55 kg/person/year), and 11th in Taiwan (1.31 kg/person/year) (Figure 8).
india and Kenya, the world's leading tea producers, do not rank in the top 15 per capita consumption, there is still a lot of room for consumption improvement.
International Trade Easy 1. Tea exports Due to the global economic downturn, the world tea export market has remained stable in recent years, with world tea exports in 2019 at 1.895 million tons (Figure 9), an increase of 41,000 tons, or 2.2%, from 1.854 million tons in 2018, continuing the trend of recent years and creating a new high in global exports in the past 10 years.
nearly a decade ago, world tea exports have risen sharply in 2012-2013 and have since declined, rising again after 2017, to more than 1.8 million tonnes for the second year in a row.
The proportion of total global tea exports to total production in 2019 is 30.8%, the proportion of total output has been declining (Figure 10), 70% of the world's tea in the domestic direct consumption or storage, the global tea production is increasing, the world tea trade growth is slow.
From the exports of major producing countries (table 5): In 2019, the world's top tea exports were from Kenya, at 497,000 tonnes, or 26.2 per cent, followed by China at 367,000 Tonnage, or 19.4 per cent, was sri Lanka, with 290,000 tonnes, or 15.3 per cent, India at 244,000 tonnes, Viet Nam at 136,000 tonnes and Argentina at 75,000 tonnes.
Among the top 10 countries and regions in terms of export volume, Kenya, China, Sri Lanka, Vietnam, Argentina, Rwanda and other six countries achieved positive growth in tea exports in 2019, of which Vietnam's tea exports grew by 14% in 2019;
2. Total world tea imports in 2019 were 1.804 million tons (Figure 11), an increase of 1.6% over 2018.
tea imports have not changed much in the decade 2010-2019, with a basically stable trend of around 1.7 million tons, with an overall slow upward trend, with a compound growth rate of about 0.96 percent over the decade.
sub-countries: In 2019, the world's tea imports remained the highest in Pakistan, at 206,000 tons, or 11.4%, followed by Russia at 144,000 tons and the United States at 11.4% 70,000 tonnes, followed by the UK at 104,000 tonnes, Egypt at 109,000 tonnes, Morocco at 83,000 tonnes, Iran at 81,000 tonnes, the UAE at 48,000 tonnes and Iraq at 43,000 tonnes (table 6).
among the major importing countries, Pakistan's tea imports continued their upward trend in 2019, with imports of 206,000 tons, an increase of 7.3%, ranking first in the world, with Kenya as the leading supplier, with 158,000 tons imported from Kenya, accounting for 77 Egypt, Morocco, Iran and other countries have seen a marked increase in tea imports, Russia, the United States, the United Kingdom and other European and American countries continued to decline in 2019, Russia's imports in 2019 is reduced by nearly 10%;
2020, the sudden outbreak of new crown pneumonia seriously challenges public health security, comprehensively impacts the operation of the world economy, and profoundly affects the operation of social life.
from the perspective of the global tea industry, although the global spread of the new crown pneumonia epidemic will not cause substantial changes in the tea industry itself, but in the short term, production and marketing patterns, trading methods, etc. have an impact.
although it is not yet possible to assess its deep-seated impact on the long-term development of the tea industry, the concept of safety and health has been clearly deeply rooted in people's hearts, indicating the future direction of the industry.
According to current information, it can be foreseen that in 2020, the trend of global tea garden expansion will be significantly stagnant, tea production rebound of more than 10%, although the inertia of total tea consumption will continue to lead to an increase in global tea trade volume, but price growth has slowed down, tea production and marketing imbalance pattern will appear short-term easing.
the main growth of tea consumption in the coming period will still stem from the growth of domestic sales in the main tea producing countries, and the tea consumption in emerging countries will reach a phased peak in the short term.
the world's original leaf tea is still mainly black tea, green tea, but white tea and other special tea market share will slowly increase, new categories will enrich the market, but also bring new changes.
with the health needs of the post-epidemic era, the market demand for raw tea, herbal tea and other products will continue to grow, and the market prospects for natural plant functional beverages are bright.
in the main tea-producing countries, the construction of sustainable development model is still an important topic.
influenced by history and culture, the current production, processing and trading modes of different tea-producing countries in the world are at the poles of industrialization and agriculturalization, and there are obvious differences in the impact on upstream and downstream.
the stability of the upstream and the continuous increase of the downstream, the national conditions, history and culture are different, and the answers given are difficult to unify.
the consumption of traditional tea consuming countries continues and even grows, it includes the cultural identity, value recognition, concept recognition, scientific and technological recognition of tea-producing countries, and even more levels of understanding and recognition.
Product development, in expanding the original leaf tea consumption market at the same time, the tea industry should strengthen the development of flower tea, fruit tea;
in the marketing mode, we should increase the use of cross-border e-commerce, relying on scientific and technological innovation as soon as possible to achieve experiantive consumption, and seek the breakthrough of marketing model.
, of course, the standardized use of products and technologies is a prerequisite.
addition, the value of products and cultural identity is extremely relevant, should adopt the way of cultural implantation, through the sound and other modern means of communication to influence, cultivate and even change the way of life in consumer countries.
face of severe imbalance between production and marketing, global industrial collaboration is imperative.
tea industry in various countries should promote all-round connectivity through openness and coordination, give full play to the resource amerization and industrial synergy advantages of industrial clusters and professional markets, and promote the construction of world-class advanced tea clusters.
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