Representatives of the National People's Congress talk about how health food can break through the bottleneck of development.

Original title: The NPC representative on how to break through the bottleneck of development of health food
As an important new force in the food industry and the future direction of development, China's health food industry started in the 1980s, in just 30 years, has rapidly developed into an important industry. However, China's health food development is still facing limited varieties of raw materials, cross-border e-commerce impact and other difficulties. During this year's two sessions, npc deputies on the health food industry problems actively advice, and promote the healthy and orderly development of the entire industry.
Qinghou, npc representative of the National People's Congress and chairman and general manager of Wahaha Group:
Severe expand the range of raw materials for the record of health food
In December 2016, the Chinese Medicine Law was officially introduced. "Chinese medicine is the treasure of the Chinese nation, Chinese medicine therapeutic care is an important part of Chinese medicine, china has a lot of old ancestors left behind a valuable legacy of Chinese medicine food therapy, the people have long been in use and proven by historical practice to be beneficial to health, so health food for the record can use the raw materials catalog should be focused on this content." Zong Qinghou, a representative of the National People's Congress and chairman and general manager of Wahaha Group, said.
, as an important part of the big health industry, which the country has vigorously advocated in recent years, is the key development direction of accelerating consumption upgrading, encouraging industrial innovation and promoting supply-side reform. The newly revised Food Safety Law has redesigned the industry access system of "combination of registration and filing" for health food from the legal level, and with the introduction of a series of regulations for the filing of health food organized by the State Food and Drug Administration, the filing of health food will also be officially implemented on May 1 this year.
Zong Qinghou said that in accordance with the spirit of the provisions of the Food Safety Law, only health food developed using raw materials included in the "Health Food Raw Materials Catalog" led by the State Administration can be listed on the record in the future. According to the first batch of health food raw materials published by the General Administration, only some vitamin and mineral varieties are currently included.
" from safety to health is the future development trend of the food and beverage industry. At present, there are too few varieties of raw materials included in the catalogue, if it will take a long time to publish the next batch of raw materials catalog, it will still limit the innovation of enterprises and the development of the industry. Zong Qinghou said.
Zong Qinghou suggested that the General Administration take advantage of the "Chinese Medicine Law" this year to fully implement the opportunity to speed up the expansion of health food record raw materials varieties, especially the long-term use of ordinary people, practice has proved beneficial to health of commonly used Chinese medicine raw materials varieties, so as to further expand the scope of implementation of the health food filing system, to promote innovation and development of the health food industry, for the development of the national economy and to protect consumer health to make greater contributions.
zhu Liyu, representative of the National People's Congress and director of Guangdong Guoding Law Firm:
Strengthen the standardized management of cross-border e-commerce of health food
" At present, a large number of health food is imported into China through cross-border e-commerce platform, health food cross-border e-commerce brings some convenience and benefits to people's lives at the same time, due to lack of supervision led to chaos, and even blatant smuggling violations, and serious damage to the national industry. "In the face of the above-mentioned problems in cross-border e-commerce of health food, Zhu Liyu, a representative of the National People's Congress and director of Guangdong Guoding Law Firm, suggested strengthening the standardized management of cross-border e-commerce of health food.
Now, in the face of the increasingly open e-commerce platform, as well as in the regulatory blind area of cross-border e-commerce on the import of health food almost no threshold and other status quo, the phenomenon of imported food posing as health food in China's consumer market is not uncommon. Zhu Liyu pointed out that the import of health food chaos, quality worries, threatening the health and safety of the people. Some "imported health food" raw materials do not comply with Chinese regulations, even formal imports of health food is not allowed to use, e-commerce platform such products are widely available. For example, in 2014 GNC imported a number of special forms of ordinary food suspected of illegally adding the chemicals glucosamine, melatonin, etc., but still through e-commerce channels in the domestic market sales. Some even hyped the functions outside the health food function catalog, some products still have the recommended amount of more than the Chinese prescribed dosing phenomenon, the product has certain safety risks.
" health food cross-border e-commerce use policy dividends to import a large number of health food, resulting in the domestic health food industry has been seriously affected and damaged. Zhu Liyu said that at presentChinese average health food consumption expenditure is only 1/20 of the United States, 1/15 of Japan, coupled with China's sustained high economic growth in recent years, urban disposable income increased year by year, the national urbanization and aging process accelerated, to promote the level of health consumption continues to improve, the industry generally optimistic that China will become the world's largest health food market. However, against the background of such economic growth, from 2014 to 2016, the annual growth rate of domestic health food industry output and sales growth rate showed a downward trend. In contrast, since the introduction of the national policy of supporting cross-border e-commerce of health food, "imported health food" entering China's market through health food cross-border e-commerce and other channels is on the rise year by year. "Imported health food" is bringing disruptive impact to China's health food industry, regulating health food cross-border e-commerce behavior is imminent. (Reporter Liu Yuntao)