Retail drugstores, the next place for pharmaceutical enterprises to compete in the future!

[market analysis of pharmaceutical network] on September 24, the results of the official bid opening of the new round of drug volume procurement expansion showed that all 25 "4 + 7" pilot drugs were successfully expanded Under the background of relevant medical reform policies, the original market pattern has been broken and the industry concentration has been continuously improved More and more pharmaceutical enterprises begin to focus on the drug retail market and increase cooperation with chain drugstores in order to find a new way out Retail drugstores will become the indisputable place for pharmaceutical enterprises With the continuous promotion of "4 + 7", two ticket system, volume purchase and other policies, a large number of pharmaceutical enterprises focus on the drug retail market and increase cooperation with chain drugstores to find a new way out For example, Northeast Pharmaceutical, together with Sichuan Yixintang and Sichuan haiwangxingchen, has planned all kinds of related projects and marketing activities matching the activities Through consultation and cooperation with these chains, Northeast Pharmaceutical has enriched the product categories in the chain and increased the sales volume of related products According to reports, Northeast Pharmaceutical, together with Sichuan Yixintang and Sichuan haiwangxingchen, agreed to target sales growth of 481% and 795% respectively Since this year, Harbin Pharmaceutical has also been strengthening cooperation with retail drugstores, such as signing strategic cooperation agreements with Shuyu civilian drugstore and Jilin drugstore According to Cheng Wenhui, executive general manager of Harbin pharmaceutical marketing, the strategic chain cooperation between Harbin Pharmaceutical and Jilin pharmacy is one of the important measures for Harbin Pharmaceutical to establish a comprehensive cooperative relationship with large-scale pharmaceutical chain, lay out the market in depth and expand the coverage It is understood that in the current environment, many small and medium-sized pharmaceutical enterprises, even large pharmaceutical enterprises are facing a great survival crisis due to the lack of competitive products, blocked sales channels, lagging product research and development and other problems, difficult product sales, poor performance Cooperation with retail pharmacies can alleviate these problems to a certain extent and improve product sales The industry believes that pharmaceutical enterprises are no longer the marketing mode of "academic marketing + pharmaceutical channel expansion" in the past, but the way of cooperation with chain drugstores and other channels Retail drugstores may become the indisputable place for pharmaceutical companies in the future Because of convenience and price advantage, the outflow of prescription has become a trend In addition, with the expansion of centralized mining, the unsuccessful varieties may gradually move from the inside to the outside With more and more pharmaceutical enterprises aiming at retail drugstores, it is an inevitable trend for chain drugstores to strengthen their professionalism in the future The industry believes that the way to solve the problem is to make the future service closed-loop and seize the OTC market Professional pharmacies need professional services, and the service business such as chronic disease management is a very test of the professionalism of pharmacies In this regard, some drugstores promote the slow disease management of stores, establish member files through the slow disease management, improve customer stickiness, improve customer trust and satisfaction through return visit, improve the re purchase rate of stores, so as to improve the sales of stores In addition, the professional ability of the staff is the key Professional training in all aspects is needed to cultivate the service awareness of the staff, so as to further improve the professional level of the pharmacy
In the long run, drugstores need to build their own advantages, such as convenience, friendliness of service experience, professionalism of pharmaceutical services, variety completeness covering all areas of human health, chronic disease management services, membership management, etc., fully serve the new passenger flow, increase the price of customers, activate the purchase frequency of users, do in-depth health tracking of customers, and constantly improve the old Store growth.