Rural market demand surge Wallpaper enterprises rely on what to win?

China Paint Network
News: With the gradual saturation of the first- and second-tier urban wallpaper market, the acceleration of urbanization and the improvement of the consumption capacity of urban residents make rural consumers become a number of wallpaper enterprises to strive for new goals. In rural China, there is a common custom of building new houses and marrying wives, and the pursuit of quality of life, renovation of new houses or secondary renovations are driving the growing demand for wallpaper products in rural areas.
rural areas, the per capita consumption level of farmers is low, and farmers' consumption habits and consumption concepts are still different from between urban residents, resulting in difficult to start the rural consumer market. In response to this situation, wallpaper companies must study their living habits, study their psychological needs, and develop products that adapt to their characteristics. Due to differences in the use of the environment, wallpaper products will have special requirements for functions and other characteristics, only to understand them, and specifically design their favorite products, will be welcomed by the rural market. High-end wallpaper products in the short term in the rural market response will still be relatively light, compared with the low-end wallpaper market will usher in a vibrant rural.
different marketing, its core idea is to target the target consumer group through market segments to locate and establish an image. It is based on market segmentation, aiming at the personalized needs of the target market, giving the brand unique value through target positioning, and establishing the brand differentiation and personalized core competitive advantage.
the key to differentiated marketing is to actively look for market gaps, select target markets, tap into the personalized needs that consumers have not yet met, develop new features of products, and give brand new value. The basis of differentiated marketing is the diversified characteristics of market consumption demand. Because the rural market is highly dispersed, it is not only cultural differences, living habits and natural environment are very different, so they have very different requirements for wallpaper decoration, not only different from the city, but also between the countryside. This is also wallpaper enterprises in the rural market to do the preparatory work.