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Medical Network May 18 hearing May 14, according to the National Health news health committee, on 13 March 0-24, the new confirmed cases, 3 cases were indigenous cases (two cases of Liaoning, Jilin and 1 case); no new deaths; no new suspected casescan see that our country has reached epidemic control in the stabilization phase, the epidemic also have a greater impact onindustryin the epidemic in mostfirst quarter sales under the dismal situation, but the situation presented two differentiated, 97% and 3% of business enterprises adopt different coping strategies, such ecological patterns like the turtle race Bunny story, and during the epidemic has been magnified many times97% of the medical device companies motionlessAnd 3% of the medical equipment business itself is doing well, but still in the running97% of the domestic medical device company managers and their staff during the epidemic indifferent, just waiting for the resumption of work in the negative, return to work after less than half of previous sales, even lowerI did not understand why the responsible persons will indulge sales staff doing nothing, goof, and occasionally make some callsThese companies passively wait for the results of other companies that market is carved up, sales continued to declinewhile another 3% of the domestic medical device companies to embrace change during the outbreak, a positive response, particularly, 1% of the enterprises to carry out non-contact sales, do online academic promotion, do onlinewill do online product trainingthere are many companies involved in the outbreak supplies (masks, medical cage, breathing, etc.), but only 2% of companies make money and actively exported to foreign countries, subsidies own short board, by the epidemic upgrade marketing strategy, not only in domestic sales, but also to explore the international marketNot just stay online, and integration of resources, to achieve the organic combination of online and offline, improve efficiency, enhance brand awareness and reputationSARS Alibaba, Jingdong other enterprises to stand on the outlet, I think the epidemic will crown the new achievements of a number of enterprises, the achievements of a group of doctors, a group of peoplespecific performance is, some large companies and a leader in the field during future outbreaks are organized online academic promotion, training, investment will recommend channels will achieve phasor combination of online and offline , do the whole life cycle of integrated marketingmany large foreign enterprises in the transition do online marketing Johnson & Johnson, BD, Stryker, Abbott, Olympus and other foreign companies in more than fifteen month online training field Philips launched a series of online courses Acoustic vision of "sound entry collar horizon" as the slogan of every online academic activities have fifteen thousand people to visit to learn about;
GE medical opened with "V Valley sound transmission, virtual study hall to listen to" ultrasound advertising network classroom, every five million people watched participate, with respect to the line, online training costs almost zero, the line but the disadvantage is the advantage line advantages: online marketing is more suitable for basic training, academic exchanges such as the doctor's primary , primary care doctors in remote areas According to several media organizations survey, doctors generally believe that marketing constitutes full life cycle of the most popular online and academic activities, online and offline, the whole industry chain, the whole chain of eco-promotion model this online training mode foreign companies as early as five years ago began the layout, such as a dominant global high-value consumables, APP has developed online training, which includes products, technology, marketing, etiquette, etc , so that employees and sales business can take advantage of the fragmented time order to compensate for the lack of offline marketing, launched five years ago a foreign customer visits online systems to create specialized teams, there are more than twenty, the first year effect is not good, because just relying on the resources in the promotion, the second year of the integration of resources, it finally showed explosive growth in sales and results I believe that: After the outbreak, companies should rely on a platform to create online systems to make up for the lack of offline marketing.