Scene marketing helps paint companies win brand battles.

China Coatings Network
: For any enterprise, brand shaping is undoubtedly an essential part of the process of enterprise development. In recent years,
coatings
industry market competition is becoming increasingly fierce, brand shaping has gradually become the focus
of
enterprises. And in this brand war, good use of scene marketing, can effectively enhance the user experience, so as to establish a good brand image.
people's quality of life requirements, the demand for brand is getting higher and higher, all industries have ushered in the brand trend. Paint companies began to attach importance to brand awareness and reputation, which is the market situation, because no brand is not competitive enough to meet the needs of consumer diversification.
For paint companies, such as want to enter large stores or shopping centers, the brand is a big threshold, many shopping malls have certain requirements for the strength of the brand; Even consumers in the second- and third-tier cities that paint companies value most today value the brand of specialty stores. Therefore, with the increase of brand awareness, whether it is to paint enterprises, or dealers, can bring more market opportunities.
most home enterprises in China have realized the importance of marketing promotion, however, some enterprises are still in a shallow level of marketing "self-hi" type. The idea is - I want to promote what I want to publish, they don't want what consumers or the industry really want. The latter should be the responsibility of the media, the role played by the media, should be the enterprise wants to promote the product or service, into consumers or the industry want to obtain information.
scene marketing, simply put, is in the space layout, product brand culture, display mode and so on to create the ultimate three-dimensional sense, so that consumers feel a strong sensory impact. Consumers are a combination of reason and sensuality, and they need to experience it first-hand - not simply by touch or eye, but by building a full range of experiences of hearing, vision, touch, and feeling at a level that breaks through traditional aesthetics.
scene marketing may bring the core competitiveness of paint enterprises, the customer's hope from the product to the cost process, when the spender from the functional affinity of the material satisfaction to the level of more satisfaction with pride, through the process experience, determined their own brand in the paint industry strange guidance position, let customers through the process The experience we set, you can perhaps understand the product and the strange selling point of the differences between the public, for the paint enterprises to establish core competitiveness, for the
coating brand
to shape loyal customers, it is really worth making small and medium-sized city door enterprises such as in full swing in the paint market invincible for meditation.
as consumers gradually become the dominant part of the paint market, then serving good consumers is half the success. Therefore, it is important to create a good consumer feeling and consumption environment, which will not only directly affect the customer's cognition, but also determine whether the customer will go into consumption. This is the first step in whether the store will sell, if this step is done, your goods will have the possibility of selling;
from this, paint enterprises only to create their own "affinity" to give consumers a "walk in" reason, it is possible to make the store's paint products sell up. Whether it is store decoration, decoration and store sales staff etiquette training and other issues, is to create stores "affinity" the first condition.
However, in the face of fierce market competition, paint enterprises need to put the needs and interests of consumers in the first place, do a good job of branding, so that consumers sincerely feel the value of the product, and then hit the visibility and occupation of the market.