Seek marketing strategies from film and television works

In the recent hit drama "Meng Hualu", Zhao Paner can turn a teahouse that is on the verge of bankruptcy into the first teahouse that is well-known in the city step by step.

Adjusting market positioning according to user needs is the most important factor in opening a store and doing business.

This fully reflects the three-element principle of "people and goods yard".

Create differentiated brands and product differentiated brand positioning

So it was taken from Bai Juyi's "Pipa Xing" sentence "I still hold the pipa half-covered", and named the store "Half-covered", which not only added charm and poetry, but also appealed to the literati and elegant customers

After the brand tonality goes up, it is necessary to increase the customer unit price of the product, so as to achieve "uniform quality and price", and truly target the literati and elegant customers who have money and leisure time

Core product creation

Multi-pronged approach to bigger and stronger Product quality is the core competitiveness, but some marketing methods are needed to sell it.

Hunger Marketing

Word-of -mouth marketing

KOL marketing

Event Marketing

　　Everyone loves to join in the fun, and the topic suddenly exploded.

　　(Zhenyuan)

　　"China Food News" (August 09, 2022 Edition 08)

　　(Editor-in-charge: Gao Na)