Selling has become a trend Tu enterprises to find the germination point to impress consumers

China Coatings Network
: Today, brand image has become a
of
coating enterprises to enhance competitiveness. Different consumers, the brand image of the perception and evaluation is likely to be different. Coca-Cola has once again summoned the little polar bear, and the "selling" Coke can be seen in popular business circles in major cities. In fact, a
brand
is becoming increasingly important if you want to maintain a young image or capture the young people of the moment.
China
s
coatings, the vast majority of enterprises are still in the right moment, so the sale of this matter is fundamentally, and the operation of enterprises are also contradictory. The operation and management of the enterprise is generally rigorous, but the sale is generally considered loose. It is true that there is no standard to measure the sale of Meng, but it is the most able to impress consumers.
major paint enterprises, whether you admit not to admit, whether you do not do image management, in the hearts of consumers you always have an image. If you don't plan an image for them, then everything you usually show, including storefronts, displays, clerks, etc., is part of your image. As a result, non-investment creates a free-flowing, and in the end your brand's image in the minds of consumers is either blurred or a mess.
can "selling" really produce economic value? The author thinks the answer is yes. Because with the continuous enrichment of goods and consumers' eyes continue to improve, their requirements for goods are no longer "available" so simple, must have a "point" to catch the hearts of the people. Either you are better than others, functionally completely hit the pain point; Either have the "added value" of poking people in the eye. Selling Meng is the 3st way.
, however, for many paint companies, do not see the value and benefits of selling. No matter how much you want to improve your brand, the most fundamental thing is to boost sales. As soon as sales started, the brand immediately became number two. Not to mention investing or even losing money in order to sell. Paint enterprises believe in is always an immediate income, think that at this point, to do an image, do a brand, far better than to do a promotion, a discount to be real.
"selling" has evolved into a trend, paint companies must learn in today's marketing world, to find the target consumer to impress the germination point, and in the right way to interact with consumers. Of course, the brand germination point can not be too much, too much is not cute.