Since the beginning of the year, many pharmaceutical companies have recruited people, and the opportunity for pharmaceutical representatives has come!

[industry trends of pharmaceutical network] since the beginning of 2020, many pharmaceutical companies have released recruitment information for pharmaceutical talents The author noted that many of the positions recruited by enterprises are pharmaceutical representatives   For example, Zhengda Tianqing recruits academic specialists of dasatinib, azacytidine and other products, who are required to have professional compliance, initiative, market acumen, courage to undertake and other requirements; AstraZeneca recruits RMM / regional market manager, who is responsible for the whole product and 14 major innovation projects; Xinda biological recruits medical representatives and interns, who are responsible for dabershu and subsequent tumor products; Fosun Pharmaceutical recruits pharmaceutical representatives, responsible for hanlikang products, etc Pharmaceutical companies still need pharmaceutical representatives According to the current trend, although the news of revocation of pharmaceutical representatives by local enterprises and multinational pharmaceutical companies continues, many industries even worry that pharmaceutical representatives will no longer be needed and the industry will gradually be eliminated In fact, under the influence of policies such as medical insurance fee control and volume purchase, although the pharmaceutical representative industry is not as "lying down to make money" as it used to be, and the operation space is becoming smaller and smaller, it does not mean that the job of this post is no longer needed Industry insiders pointed out that the operation of any pharmaceutical enterprise is accompanied by the optimization of marketing structure Even if the newly developed drugs enter the volume purchase and the price is relatively low, it does not mean that there is no need for pharmaceutical representatives at all Some directors of pharmaceutical companies believe that pharmaceutical representatives will face adjustment and simplification, higher requirements in financial standards, promotion of academic, educational background and comprehensive quality, as well as good customer relationship, strong business service and management capabilities From the recent recruitment information of pharmaceutical enterprises, there are many successful enterprises and medical insurance companies They still need medical representatives to be responsible for the academic promotion of products, but the requirements of interview may be higher Medical representatives will return to the standard of management measures for registration and filing of medical representatives (for Trial Implementation), which requires that medical representatives shall not undertake the task of drug sales, in order to eliminate the burden of supplementing medicine with drugs and reducing the medical expenses of the whole society In addition, with the normalization of drug volume purchasing and the spread of "two vote system", relevant departments will further improve the regulatory regulations of pharmaceutical representative industry and standardize the pharmaceutical representatives This also means that the current more than 3 million medical representatives are facing major adjustments The past "gold carrying" sales have failed The medical representatives are required to be more professional, return to the standard, and be responsible for recommending the drugs to clinicians At the same time, they are also required to observe the drug efficacy and track the adverse reactions of the drugs, rather than the original simple drug sales "The structure of medical representatives is being divided In the future, the role of medical representatives will change to specialization, and its specialization will become more and more obvious." The industry believes that in this context, pharmaceutical representatives are either eliminated by the industry, or re position their roles and do what they should do At present, many medical representatives have chosen to change careers in advance, and some medical representatives still stick to their posts From the recent recruitment information of pharmaceutical enterprises, pharmaceutical enterprises still need to have special education in medicine or pharmacology, certain clinical theoretical knowledge and practical experience, and medical professionals trained in marketing knowledge and promotion skills to engage in the promotion and publicity of related drugs Therefore, for pharmaceutical representatives with industry experience and professional ability, new opportunities come!