"Sisters in the wind and waves" hotly discussed "contraceptive" ads, medicine people see this way.

Guide: The domestic contraceptive market, the current emergency contraceptive sage pill as the main directionrecently, "the sister of the wind and waves" set off a variety of scenes craze, but at the same time its plug-in contraceptive ads, but also triggered a heated debate in the circle of friends! Oral short-acting contraceptives "Yousiming", popular should be therapeutic, is autonomy, but the ads contraceptive pill PK mobile phone, but is understood as women regain the men's favor of the chips, which will naturally stir a stone of a thousand waves! But, it has to be said, Yousmin did take the opportunity to "fire" a handAs a medical person, a scientific view of the pill and its market is a matter of their own learning and progress!the discovery of human contraceptivesancient, the Egyptians used crocodile droppings, elephant droppings, incense as spermicides; the Greeks used olive oil and honey, lemon juice, saffron for contraception; and the Romans used willow leaves and parasites for contraceptionThese methods may be mixed with a certain degree of scientific nature, so that the ancients to a certain extent "achieved" the purpose of contraception, but still need scientific testentered the modern medical age:1903, rabbit tests proved that the yellow body is very important for conception and maintenance of pregnancy;1928, Schering introduced the world's first estrogen drug for the treatment of menopausal red sweat;1938, estradiol was discovered, the first successful synthesis of active progesterone;1960, the U.Smarket introduced the first oral contraceptive enovid-10 (progesterone and estrogen), but the side effects are greater;1961, Schering introduced the first oral contraceptive, Anovlar, to become the first hormone-based contraceptive in the European market;1978, the hormone contraceptive pill Diane, still the standard drug for androgen-related diseases, is still theFigure 1.1: The History of Human Contraception - Key TimelineFemale Accidental Pregnancy StatisticsAccording to the World Contraceptive Day Website and CNKI published literature data: 1) 2012 statistics, up to 40% of women have accidental pregnancy, of which 63% of women choose abortion; 13 million) opting for abortion to terminate an unwanted pregnancy; 4) Nearly 50 percent of women use emergency contraception multiple times, frequency of 2.5 times/year; 5) 40 percent of women in life overestimate the effectiveness of the emergency contraceptive pill; 6) 30 percent of women who have never heard of oral short-acting contraceptives before; and 7) Most groups have an unwell understanding of the "disadvantages" of the pill Figure 2.1: Currently commonly used contraceptive options Global contraceptive market According to the Tech Research report, the North American contraceptive market accounts for 40% of the global market in 2018, and the global contraceptive market is expected to climb to $8.8 billion by 2024 and at home, according to the "2017-2023 China Contraceptive Pill Market Assessment and Investment Prospects Assessment Report" published by Zhiresearch Consulting, the overall domestic market for contraceptives in 2015 was nearly 3 billion RMB, 70% of the contraceptives from the retail terminal market, some of which were purchased in online pharmacies, and consumers mostly bought themselves Domestic contraceptive market share, emergency contraceptive share is the largest, accounting for about 70%, much different from foreign countries the total sales of short-acting oral contraceptives in 2015 was nearly 800 million RMB, an annual increase of 20%; the four-generation drug market is expected to be replaced by three or four generations, respectively, from the third generation to the fourth generation, the first generation, and the second generation of the second generation is relatively low Figure 3.1: The proportion of the contraceptive market in 2015 is (Picture Source: 2017-2023 China Contraceptive Market Assessment and Investment Prospects Assessment Report) short-acting contraceptives (COCs) and the future of the main battleground domestic contraceptive market, currently also with emergency contraceptives as the main direction, but the European and American markets for short-acting contraceptives are highly sought after, so oral short-acting contraceptives will become the main battleground of the domestic contraceptive market! Why are oral short-acting contraceptives popular? The advantages are: overall reduce the risk of ovarian cancer and endometrial cancer, ectopic pregnancy, ovarian cysts and benign breast disease; current coCs four generations of products: the first generation of monotones and proestrogens, such as compound-based noronone tablets; market common drugs are Usiming, Youssmoon, Daying-35, Mei Xin Ma Fulong, Ma Fulong, as well as the domestic dozhna, compound left-sterilone tablets, compound ketone tablets, cortisone estradiol and other summary , that is, for the current market contraceptives, especially oral short-acting contraceptives in the general introduction Controversial ads, you can eat melons, but the expertise behind it is well worth knowing Because of the traditional culture, we often avoid the contraceptive pill, but it is precisely this reason, so that China's benefits in this field are not as good as those of Europe and the United States The direction of drug consumption is also different from foreign countries, the active consciousness is relatively weak But for this reason, but also reflects the size of China's contraceptive market space, if deep, there may be great potential!!! .