Small and beautiful is the current stage of small and medium-sized paint enterprises empty space.

Speaking of businessman's dream, few people will say that they want to do small, hope to do less, most of the expression is to do bigger, do to do the whole, such operational awareness, I think is with the reform and opening up of China's unique market environment has a great relationship, in the market demand and lack of supply, you do more, do all, enlarge your business throughput, determine your interests in fixed time, fixed costs, so the previous big and all right At that time, the market environment, so smooth, and to the immediate competitive situation,
paint
industry has passed the stage of production can be sold out, large and all have been difficult to meet more diversified and personalized consumption orientation, difficult to adapt to the fast-paced transformation and iteration of the business environment, in the immediate era, the author believes that small and beautiful is small and medium
paint enterprises
opportunities, small and beautiful is the future market empty blue sea.
Why small and beautiful is the future of small and medium-sized paint enterprises, the author believes that there are the following reasons:
1, small and medium-sized paint enterprises and large paint enterprises, the weakness lies in limited resources, limited talent, limited technical standards, and on the opposite side of the weak, the advantages are also quite obvious, such as low operating costs, small boats, management simplification, large enterprises have the world, small enterprises have the advantages of small businesses, business operation rules, The most afraid is that you expose their weaknesses to the opponent, or do not know how to take their own weaknesses and opponents to compete, small business hard-hit strength is to find death, large enterprises casually small crowd is a fantasy, in action movies, we often see Li Lianjie and the size of his twice as big foreign pk, Li Lianjie will first guide him to a short and small narrow area, and then kill him. This is the same as our business competition strategy, small and medium-sized enterprises opportunities and Li Lianjie opportunities, are in the lik base market, are in the subdivision space, are in small and beautiful places.
2, small and beautiful place is easier to shine, large enterprises are the scale, the overall strength, and small enterprises in such a dimension is weak can not help but wind, really can make small businesses bloom, must be limited strength focused on certain points, just as Mao Zedong's concentrated advantage forces each broken, when you When the strength is not strong enough, to know to fight guerrilla warfare, to know the flanker, to know the focus strategy, when you focus all the research and development capabilities on a single product, you may be able to make this single product into a star explosion, it is possible to achieve the ultimate and breakthrough, it is possible to defeat the big opponent in this small place. At present, Huilong in the field of wood door coatings, Waco in the field of textured wall film, healthy apples in the field of children's paint are examples of this.
3, the young consumer and the upgrading of the consumption concept, decided that the future consumption must be a minority segmentation, must be the pursuit of a single point extreme, which gives us small and medium-sized paint enterprises great living space, from the Jurassic era to the modern, really well-preserved and evolved species to count crocodiles, in the Jurassic era those big curds have disappeared in the long river of time, only thick skin , small size, consumption of small, amphibious crocodiles experienced the Bohai Mulberry field to this day, therefore, the vitality of small businesses will bloom and continue in small and beautiful places, the future consumption will be more and more tend to customize, personalized, everyone needs their own style, all need to fit the tune, all look forward to focusing on the community, the future space must be in the small and beautiful sub-category, rather than a few absolute alligators dominate the mass plate.
4, whether it is Japan or Germany, the pursuit of the ultimate and artisan spirit of the nation, have allowed their industrial industry to continue from generation to generation, will not be confused by the nihilism of the bubble, the author learned a data, the Central Bank of Korea on the world's 41 countries of the old enterprise statistics, more than 200 years of enterprises 5586, Japan accounted for 3,146, more than 100,000 enterprises, why? China is a big manufacturing country, but this big is often reflected in large quantities rather than strong quality, but in contrast to Germany and Japan's industrial production "small" but solidly reflected in the strong quality, strong research and development capabilities, extreme detail control, a sub-category gathered several generations of people's efforts and efforts, endurance, keep God, you can make more extreme products, there will be other countries snapped up Chinese horses Barrel phenomenon, Lei Jun said, most of China's industrial products need to be redembloyed design again, the author deeply agrees, and this design and redembloyment work, must fall on many small and medium-sized enterprises, but the premise is that small and medium-sized business owners must have this "small and large" artisan spirit, keep lonely, do fine, only hope to let Chinese manufacturing upgrade for China to create. Japan and Germany have given us a good guide and case, the future of small and medium-sized enterprises must be in the small and beautiful market and small and beautiful products.
Small and beautiful examples are numerous, outside the paint industry, whether it is the initial focus on doing a burst of single-product xiaomi mobile phone, or always focused on orange inspirational brand orange, they are in the process of being seen, look down, look down on the process of coming, they focus on a sub-sector, in the spirit of artisans to build and surpass the ultimate single products of large brands, and finally detonated in the market, to many small and medium-sized enterprises to wake up.
smt and beautiful suitable for entrepreneurs, small and beautiful more suitable for secondary entrepreneurs, small is big, remember a saying: "to small fight big", here is small, not really small, but relatively small, focus on this small, is to pursue another direction of strength, many enterprises, many entrepreneurs Disdain in small things, small products, small categories of polishing, in their eyes, these small places have no potential, but the author believes that such ideas and awareness is very dangerous, entrepreneurs can start a successful business on the premise that they must first understand what they can do, can not do, and then go to action, blind optimism and blind pessimism are the grave of entrepreneurs.
The Internet is also good, mobile Internet is good, the traditional industry is good, have their own rules of the game, big fish eat small fish this is the more ancient rules of the game, but can change is as a small fish micro-enterprises, should find their own safe harbor, innovative polishing their services and products, focus and the ultimate implementation, please do not put the training course of all kinds of story cases on the altar, but also please do not ignore those cases, because you decide the lifeblood of the enterprise. Small and beautiful empty space, either you or not?