Solve the pain points of online shopping of agricultural products E-commerce to help agricultural supply chain as the core...

On September 23, the "Chinese Farmers' Harvest Festival" will be officially launched

Buying produce online is not as good as it gets

According to the "2022 China Fresh E-commerce Operation Big Data and Development Prospect Research Report" (hereinafter referred to as the "Report") released by Ai Media Consulting, compared with 2021, 65.

In such a large-scale and high-frequency fresh consumer market, there are indeed many consumers who complain that the fresh food purchased online is not necessarily reliable

In addition to the difference in quality, there are also products that are not on the right board

In addition, some consumers said that due to factors such as poor logistics, fresh is also one of

Not long ago, the China Consumers Association released the "Analysis of the Complaints Accepted by the National Consumer Association in the First Half of 2022", and problems such as the lack of fresh food in online shopping were exposed

The relevant person in charge of the China Consumer Association said that consumers' requirements for fresh products mainly focus on 6 aspects: fresh products, fast response, good quality, full category, sufficient portion, and excellent service, such as in terms of product quality, there are problems such as crabs and other fresh products that are not alive, flowers that have become "dried flowers", large fruits that become small fruits, and even lack of pounds and short fruits; In terms of logistics response, it cannot be delivered according to the agreement, and some of the low-cost fresh products necessary for daily life are not supplied; In terms of service, there is a problem that it is easy to refund orders and difficult to refund, and some apps do not set up refund channels

Missing standards lead to "no spectrum" of the product

"Also called sunshine roses, the price of products on different platforms and stores on the Internet is very different, the quality is uneven, and the quality of different batches of products from the same seller is not consistent

Data from e-commerce platforms show that whenever fruits and vegetables are on the market, the dispute rate in the fresh food industry will rise

Poor logistics cause fresh food not to be fresh

With the advent of the fresh season and the Mid-Autumn Festival and National Day, various fresh products such as moon cakes, hairy crabs, seafood, grapes and so on have entered the peak period of

Ms.

According to the data of the "Report", China's fresh e-commerce consumers pay priority to the delivery speed (67.

The reporter learned that the relevant departments in many places put forward the timetable for express delivery into the village, and took a variety of measures to promote express delivery into the village

It is understood that in recent years, various logistics enterprises, e-commerce platforms and Internet companies have made a lot of investment

Hong Tao said that in the process of China's agricultural and rural modernization construction, it is necessary to strengthen the modernization of rural logistics, through systematic construction, better allocate various resources, through the establishment of field head production warehouses, post-harvest pre-cooling and other measures, improve the quality of agricultural product circulation, so that modern logistics can really play a role

Systematic construction is imminent

Strengthen supervision and enhance the awareness of production and marketing services for

The industry needs to strengthen the landing process
of chain-network integration.
"Different from offline circulation, one of the natural advantages of e-commerce is based on the support of big data, and the consumption on the platform is almost transparent
.
" Li Mingtao, president of the China International E-Commerce Center Research Institute, believes that agricultural e-commerce is based on technology-driven, and the important direction for big data and other technologies to overcome in the future is fresh products, including cost problems, efficiency problems and product problems
in the fresh industry chain.
Through big data, people can accurately grasp the consumption characteristics and consumption needs
of a region, an industry or even a family and an individual.
As consumer portraits become more and more refined, the consumer side will provide more data support
for supply chain service providers and product processing enterprises.
At the same time, how to make these facilities and platform enterprises, agricultural product processing enterprises, and supply chain service enterprises better coordinate is also the focus of
the next step.

With the approval of the Party Central Committee and the approval of the State Council, since 2018, the autumn equinox day has been set up as the "Chinese Farmers' Harvest Festival", and agricultural departments in various places have organized a wealth of activities
.
In order to actively respond to the "Chinese Farmers' Harvest Festival", Jingdong recently held the first "Jingdong Agricultural Specialties Shopping Festival", giving full play to the advantages of digital technology, logistics, supply chain, etc.
, not only investing hundreds of millions of yuan in fees and resources to create high-quality agricultural products, but also by driving hundreds of millions of farmers to expand sales, increase their incomes and become rich, and achieve a positive cycle
of creating high-quality agricultural products and rural consumption upgrading 。 In the process of helping local characteristic agricultural products such as Suqian Bawang crab in Jiangsu Province, Xiuwen kiwifruit in Guizhou, and Wuchang rice in Heilongjiang to achieve large-scale, high-quality and brand-oriented development, we have cooperated with local governments, rural cooperatives and major leading enterprises to truly realize science and technology to help farmers, digital wisdom to help farmers, and effectively help farmers increase income
.

On the whole, the completion of the regulatory system, the improvement and landing of industry standards, the quality control and service upgrading of platforms and merchants are necessary factors to accelerate the healthy development of agricultural and specialty consumption, and the gradual implementation of each link of the supply chain and the transformation of digital intelligence are particularly important
.