Spring Festival food big data: nuts best-selling fresh growth.

The seven-day Spring Festival holiday is not only the world's largest migration activity, but also people's "eat, drink and play" festival. According to data released by the Ministry of Commerce, retail and catering enterprises nationwide achieved sales of about 840 billion yuan during the Spring Festival this year (Chinese New Year's Eve to the sixth day of the first month). That's up 11.4 percent from 754 billion yuan in 2016, the most in a calendar year. According to the country's total population of 1,375 million, the equivalent of each person spent 610.9 yuan during the Spring Festival.
where did you spend the money?
Xinjing News reporter according to the Ministry of Commerce, Alibaba, JD.com and other data combing found that this year's Spring Festival consumption is still the main play of "eat and drink", such as Alibaba's annual food sales growth of 42%, of which nut snacks become a key consumer category, accounting for more than 53% of online food sales. According to Alibaba, after 80 and 90 became the main force of online hoarding, its consumption accounted for nearly 80% of the total.
Food and Beverage
Guangdong is best able to buyShanghai orders more
According to the Ministry of Commerce monitoring, during the 2017 Spring Festival, the annual food and network food consumption reached a new peak.
Alibaba's annual big data report shows that this year's Spring Festival food is still the second-largest after clothing, and the proportion of annual consumption increased year by year, from about 14% in 2015 to 17% in 2017.
from the geographical characteristics, Guangdong with the largest number of orders, the first region in the purchasing power of annual goods, Zhejiang, Jiangsu, Shanghai, Shandong, Beijing, Fujian, Hubei, Sichuan, Anhui followed closely.
top 10 cities with the most orders, Shanghai, Shenzhen and Beijing are in the top three, followed by Guangzhou, Hangzhou, Suzhou, Dongguan, Nanjing, Ningbo and Chengdu.
Nut Snacks
Nuts best-sellingper capita more than
6,
pieces
Alibaba's annual consumption data show that in the food category, the proportion of snack nut consumption further increased. Snack nut sales accounted for 47.25 percent of food sales in 2017, equivalent to an average of 6.5 items per person. Of these, 20 million nuts have been sold in just one piece, with a total length of more than 40 million meters, and can circle the earth. This means that, on average 1.5kg/piece of gift box packaging, the eaters "destroyed" 30,000 tonnes of nuts during the Spring Festival.
data also show that leisure snacks, nut stir-fry and liquor are also among the best-selling items sold in 2017. Nuts accounted for 22% of sales, snacks accounted for 31%, liquor accounted for 13%.
Seed consumption
single buy fruitmarried to buy seafood
According to JD.com data, sales of fresh goods increased fourfold year-on-year during the Spring Festival, while sales of imported fresh goods increased more than 14 times.
interesting is that fresh consumption is also closely related to single or not, such as single users like to buy fruit, married users like to buy seafood, beef, eggs and so on. And from the geographical distribution, southern consumers love to buy fruit, Northeast, Northwest users love to eat seafood.
alibaba, the proportion of fresh food in the purchase of Chinese New Year's Eve food ingredients has increased year by year, with the increase in fresh fruits and vegetables particularly significant. In the network's top ten best-selling local products, such as rice, sea cucus, oranges, sausages, bird's nests, frozen shrimp, apples, honey, dates, caries, pickled food only one seat, but there are three kinds of fruit.
wine consumption
Northeast love beer The South good wine
Chinese of the Spring Festival dinner table, pay attention to "no wine not happy." According to Alibaba data, this year's Spring Festival food consumption, alcohol consumption became the third largest category, sales accounted for 10.78 percent.
, Guizhou, Sichuan as the hometown of Maotai and wu grain liquid and other famous wine origin, the degree of good wine consumers is also significantly higher than Anhui, Henan, Shandong and other provinces. In addition, Shandong, Beijing and the Northeast and other luxury areas prefer suitable beer. Guangdong, Fujian and other provinces are relatively preferred foreign wine, Zhejiang, Jiangxi and other provinces are keen on the sentimental wine.
interestingly, Beijing, Hubei and Liaoning provinces occupy the top three places in the regional rankings where women prefer alcohol consumption, and Beijing girls are the most drinkable "women" in the country.
Incombined annual goods
milk powder is sought after enzymes follow closely
compared with food, fresh, wine and other traditional Spring Festival burst food, this year's Spring Festival consumption also appeared international taste, from the United States, Britain, Australia, Japan and other regions of the "foreign year goods" also began to be sought after by consumers, products including milk powder, chocolate, health food and other categories.
2017, food still topped the list with 32.32 percent of annual foreign consumption, followed by mother and child products and beauty products at 31.46 percent and 25.70 percent, respectively, according to Alibaba. Among the products consumers are keen to buy, from the United States infant milk powder, amino glucose, Batam wood, but also Australia's infant milk powder, adult milk powder, collagen, Japanese diapers, puffed food, enzymes are also on the list. (Writing in this edition / Beijing News reporter Li Dong)