Status Quo and Trends of the Beverage Packaging Market

How is the development of the beverage market? What is the trend of packaging?

Tom R.

The association tracks 13 types of beverages, of which packaged water is the largest market segment, accounting for 39%, followed by carbonated beverages, accounting for 31%

In 2015, packaged water replaced carbonated beverages as the largest category

This is a constantly changing pattern.

Functional beverages include protein-rich, feminine, physical enhancement or weight loss beverages

Processing methods include flash vaporization or tunnel pasteurization, hot filling, distillation, and high pressure processing

Now turn the topic to packaging

PET packaging occupies 67% of the beverage market share, far surpassing all other materials

Although glass only accounts for 7% of the market share, he pointed out that the demand for glass bottles is rising recently

Glass is usually used for high-end positioning products.

Here are a few digital facts he shared:

81% of the PET bottle market is carbonated beverages and water, accounting for 30% and 51% respectively

Glass is the biggest material loser of water, with its share plummeting from 30% in 1998 to the current 5%

48% of sports drinks and energy drinks use PET, of which metal (aluminum in this market) bottles and cans account for 41%

65% of tea and coffee are made of PET

95% of dairy beverages are made of high-density polyethylene

Reimer points to an interesting tension regarding product shelf life: Retailers want 50% of the shelf life to be under their control, while consumers believe that long shelf life is a sign of over-processing

Reimer expects this trend to continue: more varieties and new product growth mean more market share and packaging
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