Store e-commerce ice fire two days home building materials industry to seek transformation

China Paint Network
News:
recently, the home building materials industry has emerged a number of "failure tide", factory shutdown, the boss of the road news is endless; At the same time, the national chain home store Red Star Mei Kailong also recently exposed a series of rent problems caused by tenant boycott activities. This sends a message to home building materials companies that it is no longer wise to rely solely on traditional store operations. On the other hand, in the recent e-commerce activities, some furniture enterprises frequently spread the news of good news. In the current home building materials industry, what is the market outlook? How should more mature industry enterprises, such as flooring, view the market rationally? The development of the home building materials market showed polarization days ago, in Guangzhou Tianbei, the national chain home store Red Star Mei Kailong due to rent disputes, one of its shopping mall signs were removed, which also marked the last store in Guangzhou Red Star Mei Kailong failed to operate, completely withdrawn from the first-tier market in Guangzhou. And ten days ago in Qinhuangdao, Red Star Mei Kailong also appeared because of excessive rents and management loopholes caused by the merchant collective anti-rent incident, quite shocked the industry. In this regard, some people in the industry pointed out that the current home stores by the real estate policy control of the impact is obvious, holding their own shops, or self-management is the core of building materials enterprise development. Self-management may be more convenient for brand building, but at present, the channel seems to be more important. In the just-concluded e-commerce "together 6.6 big promotion", some household building materials enterprises show a scene in full swing. According to e-commerce data analysis company to take the real disclosed data show that the first lin's wood industry sales in the home improvement category more than 11 million yuan, and the first-line big names, all friends home and other businesses in this big promotion also has a million sales. In the current market, the huge contrast between traditional enterprises and e-commerce is simply the difference between "ice and fire". What makes many production enterprises and stores into the "cold winter"? Industry analysis, in the context of macroeconomic downturn and property market downturn, with real estate closely related furniture production enterprises and traditional stores will inevitably be affected by this. In this case, small and medium-sized floor production enterprises face a sharp drop in domestic sales orders, loss-making surface expansion and other difficulties, and the traditional furniture stores also appear a drop in passenger traffic, business evacuation phenomenon. But in fact, the hot scene of furniture e-commerce has set a big "question mark" for this statement, can e-commerce be "immune" to the impact of real estate? The development of traditional furniture enterprises by e-commerce surrounded by a cold and hot difference in the shocking, but also let the traditional building materials enterprises began to think, building materials enterprises why under the impact of the Internet there is no silk response force, enterprises want to ride the Internet ride, what conditions also need to have. Zhu Changling, president of the China Furniture Association, said demand for furniture such as flooring is still growing, but some small and medium-sized enterprises are facing pressure from labor costs, taxes and environmental protection. In addition to the environment, the lack of capital, blind expansion, lack of technology and so on are the causes of the "failure tide." At the same time, due to the domestic furniture industry concentration is still not high, many categories, customization and industry automation and other factors, the entire industry reshuffle will continue. On the other hand, furniture and other floor e-commerce market, in addition to the "6.6 big push" handed over a good answer, a few days ago, "Tmall home furnishings 2.0 strategy" released, the momentum of the joint home furnishings supply chain, merchants, service providers and other parties, developed a new set of rules of the game to further expand the impact of furniture e-commerce; E-commerce giant Lin's wood industry to accelerate the pace of O2O forward, from the line to the line, to the national goal to cover the O2O experience hall; IKEA has also announced that it will fully enter the e-commerce industry. In the furniture e-commerce continues to grow and develop at the same time, the traditional furniture manufacturing industry, furniture stores can be said to have been "chased and intercepted." Business model backward, enterprises and selling occasions to win-win situation whether real estate or e-commerce, are only detonated small and medium-sized floor production enterprises and furniture stores "bomb" fuse, the two already exist some problems are the real "explosives." For small and medium-sized flooring enterprises, the local board market towards standardization, when consumers' consumption habits have changed, when the production model changes, will inevitably eliminate some enterprises that can not follow the pace of the times, which is also the process of China's economic transformation. Some business owners think that the increase in labor costs is an important reason for the difficulties of enterprises, but in fact, this era is not the era of productivity and production efficiency is not equal. In the early stage of China's economic development, the economy is small and the economic development space is huge, so it produces enough cheap labor. Nowadays, our country has become a country with a huge economy, with the idea of "wanting horses to run, and wanting horses not to eat grass", will certainly make the times abandoned. In the new and old development model interwoven flooring market, the selling place encountered the cold winter, but also with its own "land grant, construction, investment, rent" model is not untold. Merchants entering the store are faced with the phenomenon of reduced passenger flow and transactions, but still have to pay high rents, which can not help but be booed. It is understood that since the opening of the Red Star Mei Kailong Tianhe shop, business has gradually declined, in the past two years the lessee has been constantly delaying the delivery of rent, on the grounds of poor management, small tenants do not pay rent. In that year, the reason for the withdrawal of the Red Star Mei Kailongzhou store was also due to a rent dispute. People familiar with the situation said that only two years after the opening of the Zhangzhou store was not well-run, business was deserted, resulting in a number of tenants do not pay rent. Therefore, to change the mode of operation of the store, to give full play to the advantages of the physical store, and tenants to overcome difficulties in order to enable the long-term development of the entire industry. In the whole home building materials industry "Matthew effect" gradually highlighted in the market, we can not assert that furniture e-commerce will be successful, can not say that small and medium-sized furniture enterprises have no way out, but the huge contrast between the two also let us clearly, clearly understand the needs of consumers, grasp the pulse of the times to withstand the baptism of the storm, and only in this way, enterprises can be based on the top of the industry.