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China Paint Network
News: Wallpaper industry after many years of development, gradually entered a relatively mature stage, but this also triggered a new round of competition boom, many wallpaper enterprises pondering to find a way out. So how can wallpaper companies build strong brands?
core values allow consumers to clearly identify the brand's interests and personality, is to drive consumers to identify, like and even fall in love with a brand's main force. Unique core value refining, first of all, should be a comprehensive analysis of the status quo of competitors, consumer demand characteristics, and in-depth and detailed analysis of enterprise resources, so as to refine the core value of their own brand. At present, consumers generally pay attention to wallpaper enterprise service professionalism and the pursuit of high-quality life, so wallpaper brands should be from the "professional services, quality of life" aspects of the brand positioning, so that the core value of refining landing.
strong brand is accumulated in the long-term business process, and has a strong profitability. Through the design of multi-period, long-term communication strategy, in order to improve brand awareness at the same time, strengthen the brand's reputation, and then cultivate brand loyalty, promote consumers to produce brand name, quality wallpaper dealers fast and positive association, enhance brand image, to achieve better and longer-term development of enterprises.
The implementation of integrated marketing communication, from multi-space, multi-angle, multi-channel comprehensive promotion of wallpaper brand communication work, covering individual home improvement consumers, decoration companies, designers and other target consumer groups, so as to effectively expand the brand's visibility, promote consumers to produce positive associations.
conclusion: On the current competition situation of China's wallpaper industry, how wallpaper enterprises can break out in the fierce competition, has become the most important concern of all enterprises. In the final analysis, only strong brands can save enterprises in the heat of the water, and continue to create higher added value for enterprises.