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    Home > Food News > Food Articles > Strawberries grow out of the brand (path supply side, back home to see the three farmers)

    Strawberries grow out of the brand (path supply side, back home to see the three farmers)

    • Last Update: 2020-09-29
    • Source: Internet
    • Author: User
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    Guo Xiang painting home
    Zhengzhou, when I was a child to know Zhongmou County watermelon, garlic is very famous. But the last few times passing Zhongmou, strawberries turned out to be a landscape: cars to pick strawberries endlessly. A visit to know not only picking hot, during the Spring Festival vegetable market, community supermarkets, many fresh strawberries are actually from which to buy.
    small strawberries grow from nothing to small? This Year's New Year, the reporter went to Zhongmou to find out exactly.
    100 strawberry seedlings, broke out of the road to get rich
    Zhongmou County is located between Zheng Wei, east and west from Zhengzhou, Kaifeng each 30 kilometers. Because of the advantages of the district, urban modern agriculture has emerged and developed rapidly, and is the "basket of vegetables" in Zhengzhou's urban area.
    walk in Zheng Kai Avenue, the roadside from time to time there will be a car with a few boxes of red strawberries, farmers in their mouths said "sweet strawberries", while holding boxes shaking to attract visitors. On both sides of the road in the farmland distributed a lot of white sheds, through the gap can also see green, are hung "strawberry picking" and other words.
    " said of the strawberries, had to mention the Spring Peak card. "What, this strawberry still has a brand?" The introduction of a supermarket owner aroused my interest. Search data found that Chunfeng brand strawberries in 2012 through the green food base and green food certification, but also the first in Henan Province to get the strawberry green food certificate brand.
    village of Xichungang, Yaojia Town, Zhongmou County, where the strawberry originated, was previously unknown and is now famous for growing high-quality anti-seasonal strawberries. Now the village family built a big shed, households grow strawberries, has become the largest strawberry growing base in Zhongmou County.
    "You would never have imagined that 100 strawberry seedlings would grow into an industry." Li Feng, chairman of The Spring Peak Fruit and Vegetable Professional Cooperative in Zhongmou County, said that in 1999 he introduced 100 strawberry seedlings from the Zhejiang Academy of Agricultural Sciences at a price of 3.5 yuan per tree, after breeding, breeding 4000 seedlings, planted 4 sub-fields, the average net benefit of mu reached 6000 yuan, is more than 10 times the amount of wheat grown, very considerable.
    get rich can't forget the folks. Strawberries easy to grow good management, Li Feng actively to the villagers to promote, the masses have nowhere to buy seedlings, he took the initiative to take out their own production of seedlings free of charge to the villagers; After several years of efforts, the village more and more strawberries, the income of the villagers with strawberries tied together.
    brand, farmers hug groups to break into the market
    strawberry cultivation area continues to expand, the income of the folks greatly increased. But Li Feng also found a problem: there is no uniform standard, growers more than one, marketing has become a problem. "At that time, growers basket to the county town and nearby cities along the street to sell, sometimes the day can not sell out of strawberries, had to pour into the ditch."
    "I'm not an official when I'm chairman, I'm going to make our village's strawberry industry bigger and stronger." In 2005, Li Feng led the establishment of a professional strawberry cooperative, and registered the "Spring Peak" brand trademark, began to take the road of large-scale production, standardized planting, joint management: cooperatives to provide technical guidance, and unified planting varieties, production standards, unified trademark sales.
    the establishment of cooperatives, there were many problems. "A lot of farmers can only plant land, don't understand technology, don't understand brands." In order to improve the technical quality of the villagers, Li Feng has hired the Chinese Academy of Sciences Zhengzhou Fruit Tree Research Institute, Henan Agricultural University, Henan Agricultural School related experts to carry out technical training for farmers 160 times, the number of trainees reached more than 15,000. In 2015, the average yield of strawberry mu reached 4500 kg, which is more than 580 kg more than the average yield of mu at the beginning of the establishment of the cooperative.
    now, baskets sell much less, and after standardized cultivation, most farmers start ordering production, sell strawberries out of the village, and sell them at a good price. In addition to selling the picked strawberries, the cooperative also actively engages in various forms of picking activities with travel agencies in the surrounding cities, donkey groups, etc.
    farmers used to go it alone, and with cooperatives, farmers came to the market in groups," he said. Li Feng said, to be able to use a unified brand, unified packaging, strawberries do not worry about selling. He asked people to design packaging, and set up a sales website to open up the online market. Now, Zhengzhou city's major supermarkets to order strawberries, need to be a few months in advance. At the same time, Chunfeng brand strawberries have been exported to Beijing, Tianjin, Hong Kong and other places.
    , small strawberries also have a big transformation
    foundation played well, but also have to refuel. Under the premise of ensuring the stable output of strawberries, the cooperative has also developed new technologies such as four-layer shed cover and bee pollination according to production needs, raising the average yield per acre to 30,000 yuan. From 2010 to 2014, the cooperative built 1,787 new government-subsidized steel sheds and 14 solar greenhouses, improving the resilience of facilities to agriculture. "As a result of this shed improvement, no longer need heavy snow to go out to sweep snow, the wind out to fix!" Song Hongmei, a strawberry grower in Chungang village, said.
    At present, the cooperative strawberry cultivation area of more than 2200 mu, planting varieties from the original 1 to the present introduction of 15 new varieties, households are planting strawberries 4 mu, the average net income per mu is 2.5 times the beginning of the cooperative. At the same time drive Yaojia and Han Temple, Yanjia, Da Meng and other townships 75 administrative villages newly developed strawberries more than 15,000 mu, making strawberries become a new industry to increase income of farmers, and become one of the country's top ten strawberry production base.
    this year, the Central No. 1 document proposed to adhere to the quality of agriculture, the implementation of agricultural standardization strategy, highlighting high-quality, safe, green-oriented, improve the quality of agricultural products and food safety standards system. We will support new agricultural operators to apply for "three products and one standard" certification, promote the facilitation of trademark registration of agricultural products, and strengthen brand protection. Spring Peak strawberries are an example.
    as a representative of the Henan Provincial People's Congress, Li Feng put forward the proposal that "the government should strengthen the training of new types of professional farmers" at two meetings in Henan Province this year, and put forward that the training should be realistic and based on the different needs of farmers, targeted and accurate training. "You can't let the garlic grow to listen to strawberry class, let the strawberry to listen to wheat class."
    according to the person in charge of Zhongmou County, the next step will be to build a modern agricultural service system, agricultural product quality and safety traceability system, brand creation protection system, to maximize the promotion of traditional agriculture to modern agriculture transformation and upgrading. Journalist Chang Chin.
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