Strengthen the leading industries, continue to increase the income of villagers

“In the past, when the price of sheep fluctuates, it will affect income, so I dare not raise more
.
Now that there is a policy guarantee, as long as you are willing to work, you will have income
.
” Wang Xuequan, a poor household in Wanjigou Village, established a file and registered a card and breed sheep from 40 It only expanded to more than 80, and now the whole family has been lifted out of poverty.
“Now it can earn about 30,000 yuan a year, and the adobe houses in the family have also been replaced with new brick houses
.
”

Build the brand and enhance the added value of the industry

"If you want to taste the most authentic Yanchi Tan sheep in Ningxia, hurry up!" Ma Xiaohui, an employee of Yanchi Tan Yang Industrial Development Group, has a new task this year, which is to "bring goods" for Tan sheep on the video website
.

According to statistics, since April this year, the daily live-streaming sales of Yanchitan mutton online sales have exceeded 100,000 yuan, and the daily maximum number of viewers has reached 12,000
.

In addition to opening up new stores for online sales, the Group has also continued to carry out offline purchases of orders and socialized services to enable Tan mutton processing and sales enterprises to effectively connect with farmers, family farms, and farmer cooperatives
.

According to Cao Jun, after years of exploration, Yanchi County has established a "chain-type" Tanyang industry development pattern driven by brand development, industry-finance integration, and leading enterprises, and established 103 Tanyang Industry Development Associations at the county, township, and village levels
.
Not long ago, the Yanchi County Government and Jingdong Group signed a strategic cooperation framework agreement to promote the multi-channel, high-efficiency, and high-quality growth of Yanchi Tanyang, and enhance the influence of regional public brands
.
At present, Yanchitan mutton is about 6 yuan per kilogram higher than ordinary mutton.
There are 226 sales points in more than 50 large and medium-sized cities in 28 provinces, with a brand value of 7.
111 billion yuan
.

"In the future, we will focus our efforts on improving the premium ability of the Yanchi Tanyang brand, realizing standardized production, and transforming farmers into professional new farmers, so as to achieve an effective connection between industrial poverty alleviation and industrial revitalization
.
" said Hua Zhimin.

.

Graphics for this edition: Shen Yiling

"People's Daily" (version 06 on December 14, 2020)