Strong momentum for agricultural and rural development

The brand awareness of small- and medium-sized agricultural producers is constantly being strengthened, and various localities continue to step up efforts to cultivate agricultural products brands
.
Relevant data from the Trademark Office of the State Intellectual Property Office show that from 2008 to 2019, the number of registered trademarks for agricultural products in China rose from 600,000 to 4.
825 million
.

Strengthen innovation and create a new mechanism for rural industry

To improve agricultural innovation, competitiveness, and total factor productivity, we must unswervingly make up for shortcomings
.
From traditional agriculture to digital agriculture, difficulties must be overcome and shortcomings must be made up
.

New Hope Digital Technology Group presented the "Village Brain" project for the first time at the exhibition
.
This project aims to provide solutions such as smart agriculture, inclusive finance, and digital government for upstream and downstream partners and local governments
.

During the exhibition, the "2020 National County Digital Agriculture and Rural Development Evaluation Report" released by the Ministry of Agriculture and Rural Affairs showed that the overall level of digital agriculture and rural development in counties nationwide in 2019 reached 36.
0%, an increase of 3 percentage points from the previous year, and the digital transformation of agricultural production has accelerated
.

Supplementing the shortcomings of agricultural product infrastructure will work for a long time
.

The Ministry of Agriculture and Rural Affairs started this year to implement the construction of cold chain logistics facilities for the storage and preservation of agricultural products, to support the construction of cold chain facilities for the storage and preservation of agricultural products by new agricultural operators, and to improve the quality of agricultural products
.

To consolidate the achievements of poverty alleviation and make the poverty alleviation match the rural revitalization, it is necessary to promote the advantages and make up for the shortcomings
.

“Industrial development in poverty alleviation areas is still in the growth period.
It is very difficult to consolidate the achievements of industrial poverty alleviation and continue to promote the revitalization of rural industries
.
" Han Changfu emphasized that it is necessary to promote the upgrading and upgrading of industries in poverty alleviation areas and improve quality and efficiency competitiveness
.

In the process of improving the quality and efficiency of agricultural products and the transformation and upgrading of rural industries, shortcomings need to be made up urgently
.

The formation of a new mechanism for large-scale, specialization, socialization, and organization to strengthen rural industries is accelerating
.
In Xianfeng County, Hubei, the county has invested a total of 550 million yuan in industrial poverty alleviation funds, built 261 large-scale characteristic industrial bases, 95 breeding bases, 61 large-scale enterprises, 516 professional cooperatives, 329 professional large households, and 283 family farms.
Enhance industrial development capabilities
.

Create a modern agricultural benefit linkage mechanism to make rural industries prosper and benefit farmers
.
At the trade fair, Henan Lankao County Party Secretary Li Mingjun said, “Leading enterprises are at the two ends, farmers are involved in the middle, and the whole chain of inclusive financial benefits has become a new model of industrial development.
More and more social capital is involved in the operation of rural industries.

.
"

　　"People's Daily" (version 02 on November 30, 2020)