Struggling paint people in the new situation how to "customer-centric"?

China Paint Network
News: Now the
Coatings
industry is in the transition and upgrading, the survival of the fittest adjustment period, at this stage, paint dealers and enterprises should seize the opportunity to practice internal skills, to break the hearts of consumers. But in the plight of paint people, how to "customer-centric" in the new situation to win consumers, you really know?
In the traditional marketing, advertising is one-way transmission, widely informed that a large investment in an enterprise, in CCTV to win the bid king, every day with advertising bombardment, to China's people brainwashed, overnight on the brand awareness. Many of these ads have adopted the way of star endorsement, with grand scenes, pounding momentum, exquisite production, to brainwash consumers, that year's brain platinum, Wahaha, Haier are doing so.
consumers' awareness of the brand comes more from advertising than word-of-mouth, and consumers have limited access to information. Remember a lot of supplies, with children to show, and then children remember, that famous advertising words: "Wahaha, I want to drink" "fruit jelly magpie", and "human lost association, the world will be how" "sincere to forever" "science and technology people-oriented." Are manufacturers say his products are good, rely on lies repeated a thousand times is the truth, that was the way.
now? Consumer access to information, more and more, one-way indoctrination through advertising, has lapsed. In this era of information surplus, brands are actively constructed by consumers, not spread by manufacturers. You ask the people around you, who still watches TV every day? Ten years ago, this number might have been high. Now everyone is watching cell phones, or videos and TV shows on the Internet. Unless special programs, such as "The Strongest Brain," are worth watching, other shows are mostly junk. In the face of the Internet, CCTV also lowered the noble head, in the back of each program, also called on television viewers to scan QR code, to participate in the program interaction. Television stations are using the mobile Internet to complete their transformation, but for now, it is not enough to attract viewers back to the television.
consumers now have the initiative to access information, they rely on the Internet, rely on mobile phones, actively select and filter information. Those television stations published news, no netizens burst the mammoth more real, there are a large number of facts also continue to prove this. In today's TV station's credibility is gone, even the news is not credible today, how can you expect consumers to believe that the TELEVISION broadcast ads?
in this age of self-media, every consumer becomes the sender and receiver of information. Every consumer has a microblog, more or less some fans, even if there are 200 fans. Every consumer has WeChat, there are some WeChat friends, even 200. This consumer uses a product, will be published in his microblog or WeChat circle of friends, just as you are satisfied with a restaurant meal, you will also take pictures before the meal, disinfection of meals, and then send WeChat circle of friends, consumers are currently the same behavior.
You look at your WeChat circle of friends, every day is not short parents, we sent a lot of photos, some people forwarded a lot of health and child-rearing articles, in the WeChat group interaction. Your consumer is the same, as long as you impress this consumer, he will be in his microblogging and WeChat and other circles of friends, for the enterprise to do free dissemination. Either he's in a promotion, or he's impressed by the brand story, or he's very satisfied with the product, or he thinks it's interesting, so the company wants to give him a reason to share it.
businesses value every consumer and treat every customer and prospect well, because you can't control what they and their friends say, so you just have to hope that they don't say bad things about you. Customer service has become more important than ever, and customers are becoming more lethal. You used to offend a client who had limited influence, and he spread negative news among the 150 people in his life. Now a business offended me, my microblog has more than 30,000 fans, WeChat has 4,000 people, my WeChat public platform has 8000 people, the influence is huge. Now is the era of customer service than sales, with old customers to spread new customers, customer service to do sales, this is the Internet thinking.
to work in the market, you need to find the opinion leader, enter his circle, this opinion leader, cultivate a hardcore fan, let him become the company's spokesman. An opinion leader can influence 5,000 people, only 10,000 such opinion leaders, the company's products are known to passers-by. Previously, a star endorsement, spent 10 million a year to advertise. There are now 10,000 opinion leaders who spend $10 million a year spreading their brand through giveaways, rewards, parties, etc. The work of the marketing department will go from extensive management to the stage of fine work, not the marketing manager alone, but the whole company's business.
In short, in this era from the media, enterprises to return to the fundamental, on the basis of making excellent products, to rely on hardcore fans, rely on users to influence users, rely on stories to impress users, rely on services to maintain customers, to do the real legend: customer-centric!