Study: "Exercise labels" promote healthy eating more effectively than standard nutrition labels

you need to walk for nearly an hour to burn off the calories of a standard packet of crisps.
©
a new study by theWorld Obesity Federation shows that "exercise labels" that show the amount of physical activity needed to burn calories in food are more effective at promoting healthy eating than standard nutritional information., according to the researchers, consumers spend an average of six seconds looking at food before making a purchase decision, making it especially important to create easy-to-explain, meaningful information.previous research suggests that current packaging frontal information, such as voluntary traffic light signs in the UK, may be confusing because it is too detailed. This means that information is often ignored, especially among low socio-economic groups and groups with insufficient nutritional knowledge. Researchers at the University of Liverpool say exercise tags are a way to apply nutritional information to real-life situations.A promising path they showed pictures of
458,
participants in five different food types (breakfast bars, coffee muffins, biscuits, chocolate bars and chips) and five different beverage types (cola, sports drinks, milkshakes, coffee and juice). For each food or beverage type, each individual is presented in a higher and lower calorie version and has the option of matching type and brand to ensure that brand preferences do not affect selection.© Masic et al.the number of walks required to add calories or calories and burn calories is displayed to the subjects, and then select the product you will buy.said the physical activity label group "significantly reduced" the choice of energy fast food and beverages compared to the calorie label group.In addition, exercise labels were most effective for all participants, regardless of individual factors such as gender, weight (measured by body mass index or
BMI
), eating status, calorie literacy, digital literacy, and general physical activity levels.we know that this is the first study that shows both the impact of physical activity labeling and the initial evidence that public health research and policies in this area are promising," he said. The author wrote." sports tag should be seen as a public health policy initiative that makes it easier for consumers to make lower-energy, smarter food choices in the context of the obesity epidemic. Althoughlimitations, such as the hypothetical nature of food choices, may not translate into real-life situations, the impact of exercise labels is "powerful."Food and Drink Federation: It's certainly worth exploring a spokesman for the British Industry Association's Food and Drink Federation told
FoodNavigator
: "When you consume more calories than you burn in physical activity, you gain weight. For this reason, it is worth advocating to actively increase your understanding of calorie information and encourage people to exercise more actively. Theof the "2006" campaign is an interesting concept and plays an important role in driving meaningful behavioral change, which is certainly worth exploring. The potential effectiveness of these types of measures needs to be studied.
eu
that companies that decide whether they can or cannot increase their food labels need to consider suggestions from all parties to increase packaging information. Themakes sense an independent charity, the Royal
(RSPH
has been campaigning for food and drink sports labelling in the UK. a survey of more than
,200,
adults commissioned last year found that
63 percent of
people supported the sports label, and
53 percent of
said they would help them make "positive behavioral changes." Shirley Cramer
, CEO of
, said: "The Activity Equivalent Calorie Label provides an easy way to bring calories from food and beverages closer to people's daily lives, while potentially reminding consumers of the need to maintain an active lifestyle and a healthy weight. Given responsibility of the food industry to address obesity, we believe that active equivalent calorie labels can drive many people to be more active and support their customers in making healthier choices. In 2014

, more than
60%
uk adults were overweight or obese. source of this article is
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