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    Home > Medical News > Medical World News > Take more measures and make up for the development of the chinese medicine big health industry short board

    Take more measures and make up for the development of the chinese medicine big health industry short board

    • Last Update: 2020-07-09
    • Source: Internet
    • Author: User
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    Wen Oettingjunthis year's outbreak test, so that Chinese medicine in this outbreak prevention and control of the fight to play a vital roleData show that all levels of Chinese medicine hospitals and scientific research units at all levels of this "epidemic" to the disease, clear lung detox soup treatment of new coronavirus infection of pneumonia patients have a total efficiency of more than 90% (1)Zhang Burley, a member of the expert group of the National Health and Care Commission, a member of the Chinese Academy of Engineering and president of Tianjin University of Traditional Chinese Medicine, believes that through thousands of years of struggle with the disease, Chinese medicine has accumulated rich experienceTraditional Chinese medicine has been effective in alleviating fever symptoms, controlling disease progression, reducing hormone use and reducing complications, and has been examined by the WHO (WHO) expert group to fully recognize the value and importance of treatment options related to Chinese medicineHowever, due to many factors, China's Chinese medicine industry lags far behind the requirements of the development of people's healthAs far as the current Chinese medicine manufacturing enterprises, although more than 1500 Chinese medicine processing enterprises, Chinese medicine cultivation, drinking tablet processing enterprises more than 2,300, in 2018 to achieve sales revenue of only 800 billion yuan (3), but compared to Western medicine there is still a big gapHappily, in recent years, with The Chinese medicine in the prevention and treatment of diseases, improve the human immune function to get awareness at home and abroad, Chinese medicine culture has now spread to 183 countries and regions, plant medicine in the international market consumption of more than 40 billion U.Sdollars (4), each year are more than 15% of the high-speed increaseLast year, China's export volume of traditional Chinese medicine reached 264 million U.Sdollars (5), an increase of 5.51 percent year-on-year, showing a steady growth trend, it can be seen that the Chinese medicine industry in the development of human health industry prospects are extraordinaryIt is not difficult to see that Chinese medicine, a unique national characteristics of the big health industry, the market potential is extremely large, and is a permanent sunrise industry, worthy of great attentionAlthough Chinese medicine in the domestic and foreign pharmaceutical market (relatively Western medicine) is in a weak position, but with the unique pharmacological advantages of Chinese medicine and the wisdom of the Chinese children, it can be trained as the people at home and abroad to prevent and treat diseases, health and strength of the main guardAt this point, relevant departments and Chinese medicine manufacturing enterprises should timely grasp the implementation of "healthy China", "Belt and Road", "village revitalization" strategy of the historical development opportunitiesWith reform and innovation as the driving force, break the historical barriers to the development of Chinese medicine enterprises, improve and speed up the construction of the development of the Chinese medicine industry, and constantly promote the transformation and upgrading of Chinese medicine enterprises, do excellence, strengthen the Chinese medicine industry, and comprehensively enhance the competitiveness of Chinese medicine enterprises in the domestic and foreign markets1The courage to assume the responsibility of the people's health cause, always keep in mind the teachings of General Secretary Xi Jinping, improve and build a system for the development of the Chinese medicine industry adapted to the cause of people's health Invest in certain scientific research funds, establish and improve the national, provincial or Chinese medicine enterprises basic research and drug extraction development center, so that researchers dedicated to Chinese medicine varieties, product technology research and development, develop more and better traditional Chinese medicine products, to achieve intelligent, large-scale production, standardized management Those classic names, epidemic prevention treatment effect of all Chinese medicine prescriptions (chinese medicine) included in the national health insurance directory, for the benefit of people's health 2, speed up the approval schedule of Chinese medicine, crack some unreasonable disadvantages of Chinese medicine clinical, use the theory of Chinese medicine dispensing and chinese medicine pharmacology, the basic principles of efficacy, forward-looking analysis of the rationality of Chinese medicine prescription, review, report the results on time, reduce the approval schedule of Chinese medicine 3, strengthen the hospital, doctors on prescription drug supervision, completely put an end to the proliferation of chemical drugs, non-emergency patients medication, as far as possible to Traditional Chinese medicine treatment This is not only conducive to patient rehabilitation and daily health, but also can better promote the rapid development of Chinese medicine industry enterprises 4 Establish and improve the training system and policy safeguard measures for the training of Chinese medicine personnel, and accelerate the training and utilization of doctors in the general department of hospitals (Chinese and Western medicine) In institutions of higher learning, scientific research institutes, hospitals to carry out multi-level, multi-form professional and technical training and training activities in Chinese medicine, and constantly improve the professional level of general practitioners, so that the classic Chinese medicine prescriptionine in all hospitals in the country to be fully applied in the epidemic prevention and treatment 5, focus on improving the quality of domestic Chinese herbal breeding base products, strengthen the chinese herbal breeding base infrastructure investment Scientifically establish the demonstration base of Chinese herbal medicine and the corresponding resources of Chinese herbal medicine to protect nature, so that the breeding base of Chinese medicinal herbs can effectively manage and scientifically control To ensure that all breeding base of each variety of Chinese herbal medicine green environmental protection, good quality, safe and reliable, for Chinese medicine processing enterprises at the source to provide excellent quality assurance 6 In order to better promote the culture of Chinese medicine, according to the human characteristics of the breeding base of Chinese medicine, actively develop the chinese medicine culture products, to build the Chinese medicine culture industry chain and Chinese medicine culture brand Market-oriented, through a variety of channels and diplomatic means, to foreign friends actively advocate the cultural advantages of Chinese medicine, enhance the cultural taste and added value of Chinese medicine, expand domestic and foreign markets, prosperity of the rural economy, help rural revitalization Chinese medicine industry in China to achieve high-quality development, its core focus on the Chinese medicine manufacturing enterprise decision-making level to comply with the development requirements of the times, scientific planning, to seek the long-term development of Chinese medicine industry enterprises Effectively find the right to adapt to the enterprise's own main direction and products in the market entry point, foothold, because of the trend, the trend and for, a strong push, accurate implementation To the spirit of artisans, do specialized, do excellent their own Chinese medicine products Fullrelease of the potential advantages of enterprises themselves, pay close attention to the core product innovation and research and development of Chinese medicine manufacturing enterprises, and give back to the realistic demands of the target consumer market Dig deep into the enterprise itself those most potential, the most dynamic, the most in line with the people's health needs of the product We should effectively "maintain health, repair health and promote health", and combine the relevance and integration of traditional Chinese medicine prevention and treatment To the three-dimensional way of brand communication, to the public penetration of Chinese medicine enterprises their own strong products and services, efforts to expand domestic and foreign markets, to enhance the Chinese medicine enterprises in the domestic and foreign markets brand competitiveness Chinese Academy of Engineering, the 12th National Committee of the Chinese People's Political Consultative Conference, Yiling Pharmaceutical Seiol Chairman Ling Wu Yiling is the example of China's innovative development of Chinese medicine enterprises (7), over the years, the company has been the United States, Canada, the United Kingdom, France and other scientific research institutions to cooperate in the development of Chinese medicine products to Ling Pharmaceutical new registration work, for China's new chinese medicine innovation and expansion of overseas markets to lay a good foundation these years, under the strong impetus of the country's "Belt and Road" strategy, China's comprehensive influence has been rapidly rising in the international community Chinese medicine has been widely recognized in the domestic and foreign markets, on this basis, Chinese medicine enterprises should be market-oriented, in order to ensure product quality and drug safety on the basis of efforts to build a scientific and efficient organization system and brand management strategy to adapt to Chinese medicine enterprises Innovation as the driving force, and constantly improve the Chinese medicine enterprises their own product sized content, to "standardization, intelligence, scale, brand management scientific" as the principle Fundamentally transform the Chinese medicine enterprise product innovation is not strong, management is not scientific, brand innovation ability is insufficient and other objective status quo To a new, to adapt to the objective requirements of the market business thinking, down-to-earth, persistent to do excellent enterprises their own expertise products To open up new markets, open up innovative industries, actively advocate the people's concept of epidemic prevention and treatment, health and physical life, create a strong atmosphere of Chinese medicine in the prevention and treatment of diseases, and fully release the Chinese medicine industry enterprises in the market Really let the target consumers can enjoy the Chinese medicine in the epidemic prevention and treatment of the "sunshine rain and dew", and strive to cast the Chinese medicine industry enterprises their own glory in recent years, Guang Pharmaceutical Group, Yunnan White Medicine and other enterprises in product innovation, brand management innovation and expansion is gratifying In the words of Li Chuyuan, chairman of Guangpharma Group (8), "We will do our best to make Guang Pharma Group the world business card of Chinese pharmaceutical companies." "
    in the face of the Chinese medicine industry today and the future of the potentially huge need market, enterprise decision-making level should be at the forefront of international market competition To gather high-quality innovative talents as a breakthrough, take the initiative to adapt to the requirements of domestic and foreign market competition, to "high starting point planning, high-level positioning, high standards of market development" as the principle Let the Chinese medicine enterprise products and market depth integration, and truly realize the enterprise products in the market competition in the "overlay effect." "
    to this end, the decision-making level of Chinese medicine enterprises should not only have a grasp of market opportunities and scientific grasp, but also have a good ability to integrate resources, and constantly build the innovation power of the core expertise of enterprises, in the integrity of innovation and in patience to achieve the rise of the Chinese medicine industry To achieve this, the core of the key lies in the mechanism of Chinese medicine enterprises to change, in the transformation of enterprises to continuously improve the level of specialization, leading the enterprise resource elements, non-committice to attract practical, professional and innovative talents at home and abroad, and constantly improve the overall competitiveness of Chinese medicine enterprises To "product, market and brand management innovation" as the hand, create high-end results, establish high-end enterprises, produce high-end products, provide high-quality services, and continuously improve the brand management innovation ability, China's Chinese medicine industry to bear the Chinese civilization and the international health cause of the forefront In the words of Song Zhiping, a famous Chinese entrepreneur: "Huawei's success, what is the core of it?" I think the core is not only technology, its core is entrepreneurship, the second is the mechanism revolution, the establishment of "the distribution mechanism of the financial and scattered people" "
    in the process of Chinese medicine enterprise management, enterprise management innovation and product innovation is equally important, to build a Chinese medicine management innovation platform will be the key for enterprises to participate in domestic and foreign market competition In the information age of "epidemic prevention and treatment", providing high-quality services to target users and consumers with Internet thinking is an important part of the market, and is also the only way for Chinese medicine enterprises to go international Therefore, we should make full use of and excavate the advantages of Chinese medicine enterprises in product development, epidemic prevention and control function, develop characteristics of epidemic prevention and control, expand new market space, form the "aggregate effect" of the market of Chinese medicine epidemic prevention and control With its own products unique pharmacological functions and modern cutting-edge technology, to help the target population accurate epidemic prevention and treatment, completely solve a lot of difficult diseases (Western medicine) can not achieve the general phenomenon of treatment effect At the same time, with the help of gene sequencing, molecular diagnosis, cell therapy and other cutting-edge medical technology, target ingention, to create Chinese medicine enterprises themselves "small comprehensive, large specialty" characteristics of epidemic prevention and treatment service model To "personalized, differentiated epidemic prevention and management services" as the criterion, to hire well-known domestic Chinese medicine experts, the target consumers to carry out science lectures and compulsory diagnosis, pay attention to enterprises, products and consumers interactive exchanges, for Chinese medicine enterprises to provide their own product dissemination and advisory services to provide a broad market expansion space Timely establish and improve health files, health knowledge and other enterprise service system, to achieve intelligent epidemic prevention and treatment, health cards, health cards, health cards, financial cards seamless docking, so that each target consumers can enjoy more convenient and more reliable information-based epidemic prevention and management services The use of cloud computing technology for data analysis, mining sleeping "gold mine", so that Chinese medicine enterprises in their own products in the epidemic prevention and treatment services to be fully expanded and extended, to make Chinese medicine industry enterprises into a competitive international market national independent brand " Bao Jianfeng from the grinding out, plum fragrance from the bitter cold "Embrace the new era, seize new opportunities, but also to new as, the author sincerely look forward to Chinese medicine enterprises to jump out of the traditional barriers, abandon the backward management concept." With a new business vision, observe the potential market of the Chinese medicine industry today, you can see a vast area of the future development of enterprises themselves, without any effort to continue the inheritance, and strive to create a new situation of high-quality development of Chinese medicine enterprises
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