The 2015 market battle has begun, paint companies are you ready?

China Coatings network
: due to real estate regulation, 2014
coatings
industry development is slow. The downturn in the paint market has
competition among
companies. So the question is, how can paint enterprises break through in adversity and find their own development goals?
entering the 21st century, our government put forward the construction policy of accelerating urbanization and urbanization. We will comprehensively prosper the rural economy and speed up the process of urbanization in order to further stimulate the consumer market and expand the consumption sector. This national initiative will further promote China's housing construction, and thus will make the housing-related industries to develop. The State Council, in accordance with the needs of social needs and development, put forward the industrialization of housing, which will lead to the standardization, series and industrialization of tens of thousands of products supporting housing. Due to the development of residential industrialization, residential as a commodity to enter the market, for all kinds of coatings and ancillary products to provide space for development.
in recent years, the development of the coating industry is obvious to all. Paint this delicious "cake" to get more and more people's cocoon, but the paint enterprises also need to calm down to think, must carefully analyze the current hot market, calmly look at the hidden problems behind the fire. For the new 2015, paint companies need to deploy development strategies with greater care in order to make greater progress in the new year.
in the Internet era, "electric shock" has been the general trend, if you can use the e-commerce platform, O2O model, I believe that paint enterprises will be able to have new construction in new sales channels. At the heart of the O2O model is bringing online consumers to offline brick-and-mortar stores - ordering or paying for offline goods, services, and then going online to enjoy services. Paint companies by providing information, services and other ways to push offline store messages to Internet users, thereby transforming them into offline customers of enterprises.
the strategic layout of 2015 can not be ignored, that is, the development of the group. In the face of the stag-by-deer paint market, under the background of brand disputes, the alliance has become one of the most direct and efficient strategies of the current "channel innovation, duel terminal". In recent years, more and more different brands in order to cope with market competition, the formation of a foreign alliance to attack, the industry believes that the value of the industry alliance continues to highlight, the pan-home industry group development of the marketing model will be a major trend in the future.